{"id":29128,"date":"2025-02-10T10:41:26","date_gmt":"2025-02-10T15:41:26","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/"},"modified":"2025-02-10T11:16:55","modified_gmt":"2025-02-10T16:16:55","slug":"new-toy-line-for-plim-lim","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/","title":{"rendered":"New Toy Line for Plim Plim"},"content":{"rendered":"<p>Smilehood, behind the preschool brand Plim Plim, has inked an agreement with Bandai to expand the IP into the toy market.<\/p>\n<p>A Plim Plim toy line is set to launch in Mexico and Spain in mid-2025 with a range of products, including plush characters, action figures, vehicles, bath toys and educational games.<\/p>\n<p>In 2024, Plim Plim amassed 12.8 million views on YouTube, a 32 percent year-over-year growth. It also welcomed 8 million new subscribers, bringing its total to 35.6 million.<\/p>\n<p>The brand franchise strategy extends beyond toys well, with several partnerships in publishing. A partnership with Penguin Random House saw eight new titles in 2024, with six more planned for 2025.<\/p>\n<p>Additionally, Mexico\u2019s La Panader\u00eda Licensing is driving the brand\u2019s expansion into party supplies, fashion and personal care.<\/p>\n<p>\u201cOur mission has always been to inspire children by sharing meaningful values and enriching learning experiences,\u201d commented Guillermo Pino, creator of the animated character Plim Plim. \u201cPartnering with Bandai allows us to extend the magic of Plim Plim beyond screens, creating toys that seamlessly blend fun, education and creativity. This collaboration marks a significant step in strengthening our connection with families and expanding our commitment to high-quality preschool entertainment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smilehood, behind the preschool brand Plim Plim, has inked an agreement with Bandai to expand the IP into the toy market.<\/p>\n","protected":false},"author":1412,"featured_media":29135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[251,10531,1773,10532],"class_list":["post-29128","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bandai","tag-guillermo-pino","tag-plim-plim","tag-smilehood","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Toy Line for Plim Plim - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Toy Line for Plim Plim - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Smilehood, behind the preschool brand Plim Plim, has inked an agreement with Bandai to expand the IP into the toy market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T15:41:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-10T16:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/02\/PlimPlim-Logo-0225.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"222\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/\",\"name\":\"New Toy Line for Plim Plim - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-02-10T15:41:26+00:00\",\"dateModified\":\"2025-02-10T16:16:55+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-toy-line-for-plim-lim\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Toy Line for Plim Plim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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