{"id":29072,"date":"2025-02-05T10:57:34","date_gmt":"2025-02-05T15:57:34","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/"},"modified":"2025-02-05T13:00:53","modified_gmt":"2025-02-05T18:00:53","slug":"tv-kids-festival-spotlights-engagement-strategies","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/","title":{"rendered":"TV Kids Festival Spotlights Engagement Strategies"},"content":{"rendered":"

Kids\u2019 media expert Emily Horgan joined the TV Kids Festival today to discuss tips for engagement and utilizing YouTube with pocket.watch\u2019s Beck Canote and Kedoo Entertainment\u2019s Olivier Bernard.<\/p>\n

The Engagement Game panel, which featured some of Horgan\u2019s intel on the performance of kids\u2019 shows on Netflix, can be viewed in its entirety here<\/a>.<\/p>\n

Horgan recently unveiled a new report taking a deep dive into Netflix engagement data, exploring viewing across subgenres of action animation, comedy animation, fantasy girl-skew animation and preschool.<\/p>\n

\u201cYouTube IP preschool dominates, and YouTube IP within preschool has a really strong footprint,\u201d Horgan said. \u201cWe\u2019re here to talk about how all of these different platforms, touchpoints and data points can all swirl together.\u201d<\/p>\n

Horgan\u2019s analysis also found strong demand for dialog-free comedy on Netflix, including Booba<\/em> from Kedoo Entertainment, which has built a thriving business on distributing content to digital platforms, including YouTube. pocket.watch, meanwhile, has assembled a powerhouse stable of YouTube creators\u2014notching up some 9 billion monthly views\u2014and has been bringing that content out into the wider content marketplace.<\/p>\n

Horgan asked Bernard, COO and co-founder of Kedoo, about the origins of Booba<\/em>\u2019s multiplatform success story. It was created as a digital-first brand, with an initial commission of five episodes. \u201cWithin two to three months, Booba<\/em> did well,\u201d he said. \u201cWe then created a full studio behind it with the full idea but still very focused on the digital. We were getting as much information as we could from the data and from the industry. It\u2019s direct to consumer\u2014you want to give them high-quality, entertaining [content] with a quick pace. If you want them to engage with the product, you need to keep them interested. You need to have a storyline, but you also need to have a pace toward that storyline.\u201d<\/p>\n

Season one consisted of 3.5-minute episodes before expanding to the more traditional 7 minutes \u201conce we understood what to do and that it was a format for the wider industry,\u201d Bernard said.<\/p>\n

pocket.watch has carved a niche in the digital-first content business with its large network of creators. \u201cWe\u2019re working with creators who have already proven themselves on the platform,\u201d said Canote, manager of channel operations. \u201cWe have a digitally native product that we want to bring to build into a more premium digitally native product. We know that these people are going to keep creating, and that we can track their audiences almost in real time. We have the audience directly informing us on YouTube who they want to be watching and what they\u2019re watching.\u201d<\/p>\n

Ryan Kaji is among the creator economy stars that have successfully crossed over to premium platforms\u2014including via the Ryan and Friends Plus SVOD service. \u201cWe have a promise [to the parents]: this is a space you are choosing to pay for your kid to have access to; once they\u2019re in, they\u2019re going to find the things that they want to watch in a format that is completely tuned for what they\u2019re looking for,\u201d Canote said. \u201cHighly thematic content, highly seasonal content that often pops into what we call our Mish Mashes, which are 22-minute episodes. They are custom animation and wraparounds, bringing you a curated compilation of the best videos with engaging interstitial things that are going to have a more TV-esque viewing experience, but the content is all digitally native. It feels like the things they are watching on YouTube, just put into a package that is brand safe, edited if needed to bring things out around ads and sponsors and put in a way where we know parents can trust that if their kids click on Ryan and Friends Plus, they\u2019re going to want to stay on the platform, want to be watching their favorite creators and not running into some of the issues with a lack of brand safety.\u201d<\/p>\n

Bernard highlighted the crucial need to \u201cbe everywhere in order for your brand to be everywhere. If you are on broadcasters as well, it\u2019s a plus. It benefits the brand, and it\u2019s good for the consumers. But it\u2019s not easy to be there because you still have people curating [these platforms]. You need to convince them that your product would be good for their platform.\u201d<\/p>\n

Canote added, \u201cThe walled gardens are walled gardens\u2014people are subscribing to them for different needs. Hulu, Disney+ and Peacock are such important places to be. Eighty-plus percent of parents will subscribe to something their kids ask them for, but the lack of quality in the content is the number one reason they\u2019ll eventually unsubscribe. Those other spaces have that proven hook. By getting into that garden, you start pairing those marketing opportunities up for kids\u2019 content to appear on those kids\u2019 shelves next to the shelves that their parents are looking at. That badge of availability and quality being recognized there gets you more in that mindset of marketing opportunities. You can\u2019t 360 on your own. That stamp of authenticity and quality on YouTube content does still come at times from these traditional broadcasters and bigger names.\u201d<\/p>\n

Horgan asked the panelists about the role of data and how they\u2019re using it in content decisions.<\/p>\n

\u201cData is key,\u201d Bernard said. \u201cThe first thing we did at Kedoo was put in eight servers to monitor YouTube. We monitor 350 million channels every five minutes.\u201d<\/p>\n

Bernard continued, \u201cEach platform has their own silo. They have different audiences; therefore, you need to analyze the data of each platform and make sure that you\u2019re actually answering for that audience of that platform. We don\u2019t look at it in a global in a global way. We\u2019re focusing on each platform and which audience within the platform. You need to have an overview of what the market does and where it goes. On the weekly, daily and quarterly analysis, you need to understand what\u2019s happening on each platform.\u201d<\/p>\n

Tracking engagement via hours and minutes viewed is paramount in processing the data, Bernard explained.<\/p>\n

\u201cWe also do get the boon of all the data points that YouTube gives to us from our creators themselves,\u201d Canote said. \u201cWe balance the hard data with the experience of the creators.\u201d<\/p>\n

Horgan then asked the panelists to share their thoughts on what they\u2019re learning from how kids engage with gaming.<\/p>\n

\u201cGen Alpha, up to probably some of the younger millennials, have been playing Roblox for a long time,\u201d Canote said. \u201cWhen you give them the offering to access that content on another platform, they engage just as highly as they do with non-gaming videos from their favorite creators. It\u2019s that all-encompassing experience, and ultimately, there\u2019s something so social about gaming.\u201d<\/p>\n

Booba<\/em> has five games, Bernard said, with some 150 million downloads. \u201cEverybody is using gaming,\u201d he noted. \u201cIf you\u2019re a fan of the IP, you want to interact with it, you want to play with it. We\u2019re going to continue on that on all our IPs. You\u2019re reaching the same audience or another audience. You\u2019re making them play with your IP. It\u2019s very important.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Kids\u2019 media expert Emily Horgan joined the TV Kids Festival today to discuss tips for engagement and utilizing YouTube with pocket.watch\u2019s Beck Canote and Kedoo Entertainment\u2019s Olivier Bernard.<\/p>\n","protected":false},"author":290,"featured_media":29083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10453,9499,8514,10455,2567,10494],"class_list":["post-29072","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-beck-canote","tag-emily-horgan","tag-kedoo-entertainment","tag-olivier-bernard","tag-pocket-watch","tag-tv-kids-festival-2025","pmpro-has-access"],"yoast_head":"\nTV Kids Festival Spotlights Engagement Strategies - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV Kids Festival Spotlights Engagement Strategies - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Kids\u2019 media expert Emily Horgan joined the TV Kids Festival today to discuss tips for engagement and utilizing YouTube with pocket.watch\u2019s Beck Canote and Kedoo Entertainment\u2019s Olivier Bernard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T15:57:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T18:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/02\/2025-02-05-2025-02-05-Engagement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/\",\"name\":\"TV Kids Festival Spotlights Engagement Strategies - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-02-05T15:57:34+00:00\",\"dateModified\":\"2025-02-05T18:00:53+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-spotlights-engagement-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TV Kids Festival Spotlights Engagement Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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