Aardman has appointed Kenny England to the newly created role of director of digital, social and communities and Amy Pearson as director of marketing.<\/p>\n
England most recently held the position of head of creative branding and digital at Lifted Entertainment, where he oversaw all social and digital strategy for series such as Love Island<\/em>. Pearson joins with over 20 years of experience in brand marketing and communications, having worked across a portfolio that includes Peppa Pig<\/em>, Postman Pat <\/em>and\u00a0The PowerPuff Girls<\/em>.<\/p>\n Prior to his time at Lifted Entertainment, England led digital and social teams at BBC Studios and ITV, creating, producing and delivering digital content plans for Top Gear<\/em>, BBC Earth and The Voice<\/em>.<\/p>\n In his new role at Aardman, he will lead a new integrated digital strategy across the company\u2019s social, YouTube and FAST channels. He will be responsible for ensuring all digital activities align with the wider content and brand plans, driving engagement and reach across platforms.<\/p>\n As director of marketing, Pearson will be responsible for the strategic direction of all Aardman\u2019s brands. She will have oversight of global brand strategy plans for all of Aardman\u2019s IP, working closely with stakeholders from across the studio as well as external partners. She will also oversee the marketing and publicity teams, driving a common vision for all of Aardman\u2019s brands.<\/p>\n In addition to her work on Peppa Pig<\/em>, Postman Pat<\/em>, The PowerPuff Girls<\/em> and more, Pearson led the consumer and corporate marketing and PR strategies for Beano Studios. Most recently, she served as brand director at DK Books.<\/p>\n Pearson takes up the role of director of marketing following the departure of Lucy Wendover, who has worked in Aardman\u2019s brands and licensing team since 2000.<\/p>\n \u201cJoining Aardman is a dream come true and, for me, a full-circle moment, having started out studying animation at college,\u201d England said. \u201cI have always held immense respect for Aardman\u2019s incredible work and have been a longtime fan of their world-renowned brands. After over a decade of experience in the entertainment and broadcast industry, I\u2019m thrilled to work for such a prestigious and globally recognized company, and I\u2019m ready to embrace this exciting new challenge.”<\/p>\n \u201cAardman has always been the North Star for creative animated content, and I\u2019m incredibly excited to join such a successful, iconic and Oscar-nominated studio,\u201d Pearson commented. \u201cIt is a pivotal time for the company and its brands, with many interesting projects on the near horizon\u2014I can\u2019t wait to be part of the amazing Aardman team.\u201d<\/p>\n Emma Hardie, executive commercial and brand director to whom England and Pearson will report, added, \u201cKenny and Amy are both shining lights in their respective spheres. Their creativity, passion for what they do and success in bringing great brands to global audiences make them a perfect fit for Aardman. A huge thank you, too, to Lucy Wendover for her amazing marketing and brand leadership over the last 25 years. Aardman\u2019s characters and brands have grown significantly over that time, and with Amy and Kenny joining for our next phase of growth, I am really excited for what the future holds.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Aardman has appointed Kenny England to the newly created role of director of digital, social and communities and Amy Pearson as director of marketing.<\/p>\n","protected":false},"author":1412,"featured_media":29002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5630,10465,9171,10466],"class_list":["post-28993","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-aardman","tag-amy-pearson","tag-emma-hardie","tag-kenny-england","pmpro-has-access"],"yoast_head":"\n