{"id":28992,"date":"2025-01-29T09:13:41","date_gmt":"2025-01-29T14:13:41","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/the-childrens-kingdom-makes-new-hire-to-drive-fast\/"},"modified":"2025-01-29T14:12:01","modified_gmt":"2025-01-29T19:12:01","slug":"the-childrens-kingdom-makes-new-hire-to-drive-fast","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/the-childrens-kingdom-makes-new-hire-to-drive-fast\/","title":{"rendered":"The Children\u2019s Kingdom Makes New Hire to Drive FAST"},"content":{"rendered":"<p>The Children\u2019s Kingdom has appointed Pablo Cancelliere as chief marketing officer and new business, with FAST being a key project under his remit.<\/p>\n<p>Cancelliere joins The Children\u2019s Kingdom to oversee the company\u2019s global marketing strategies and business development efforts. He will be responsible for strengthening the company\u2019s brands and products, expanding its presence in key markets and reinforcing its leadership in the children\u2019s entertainment industry.<\/p>\n<p>Under Pablo Cancelliere\u2019s leadership, The Children\u2019s Kingdom aims to broaden the brand\u2019s reach through a free, ad-supported channel. The channel will leverage the company\u2019s content library, featuring children\u2019s songs like &#8220;Bartolito&#8221; and &#8220;Lola the Cow,&#8221; and include educational and family-friendly programming blocks. Exclusive episodes and special events will also be produced to further connect with families.<\/p>\n<p>Monetization will focus on targeted advertising, partnering with brands in sectors such as toys, children\u2019s apparel and educational products. The Children\u2019s Kingdom will also introduce sponsored segments.<\/p>\n<p>Cancelliere commented: &#8220;I believe the FAST model offers an excellent strategic opportunity to expand our brand\u2019s reach, connect with more families, and continue to lead the children\u2019s entertainment market. It\u2019s a critical step forward for The Children\u2019s Kingdom and our future.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Children\u2019s Kingdom has appointed Pablo Cancelliere as chief marketing officer and new business, with FAST being a key project under his remit.<\/p>\n","protected":false},"author":350,"featured_media":29003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10464,9892],"class_list":["post-28992","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-pablo-cancelliere","tag-the-childrens-kingdom","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Children\u2019s Kingdom Makes New Hire to Drive FAST - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/the-childrens-kingdom-makes-new-hire-to-drive-fast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Children\u2019s Kingdom Makes New Hire to Drive FAST - 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