{"id":28948,"date":"2025-01-22T09:27:29","date_gmt":"2025-01-22T14:27:29","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-celebrates-15th-anniversary\/"},"modified":"2025-01-22T12:19:12","modified_gmt":"2025-01-22T17:19:12","slug":"nelly-jelly-celebrates-15th-anniversary","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-celebrates-15th-anniversary\/","title":{"rendered":"Nelly Jelly Celebrates 15th Anniversary"},"content":{"rendered":"<p>The Lithuanian IP <em>Nelly Jelly<\/em> is marking its 15th anniversary, with brand owner NJ World planning to double its footprint globally.<\/p>\n<p><em>Nelly Jelly<\/em> (known locally as <em>Kak\u0117 Mak\u0117<\/em>) started as a collection of stories like <em>Dream Birthday<\/em> and <em>Big Dark Book<\/em> and has since grown to span books, a TV series and a licensing business. In 2023 alone, more than 2.5 million products were sold in Lithuania.<\/p>\n<p>Last year, NJ World partnered with U.K.-based studio 3Megos to create a new CG-animated series.<\/p>\n<p>\u201cWe want <em>Nelly Jelly<\/em> to inspire children worldwide, just as she has in Lithuania,\u201d said Simona Krasauskien\u0117, CEO of NJ World. \u201cHer stories are about finding confidence, no matter the challenge. We believe this universal message will connect with families everywhere.\u201d<\/p>\n<p>The company is eyeing partnerships with international broadcasters, distributors and investors. The <em>Nelly Jelly<\/em> portfolio will further expand with products from books, technology, beauty, skincare and more.<\/p>\n<p>Krasauskien\u0117 added, \u201cToday\u2019s kids are more than viewers\u2014they\u2019re creators and players. <em>Nelly Jelly<\/em>\u2019s playful, empowering stories make her the perfect companion for children in this digital age. We\u2019re building a brand that connects families across generations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lithuanian IP Nelly Jelly is marking its 15th anniversary, with brand owner NJ World planning to double its footprint globally.<\/p>\n","protected":false},"author":350,"featured_media":28955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9447,9448],"class_list":["post-28948","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nelly-jelly","tag-nj-world","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nelly Jelly Celebrates 15th Anniversary - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-celebrates-15th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nelly Jelly Celebrates 15th Anniversary - 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