{"id":28890,"date":"2025-01-09T09:06:56","date_gmt":"2025-01-09T14:06:56","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/"},"modified":"2025-01-09T09:08:30","modified_gmt":"2025-01-09T14:08:30","slug":"new-bluey-lego-collaboration","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/","title":{"rendered":"New Bluey &#038; LEGO Collaboration"},"content":{"rendered":"<p>The LEGO Group and BBC Studios have entered into a new partnership for the <em>Bluey<\/em> brand.<\/p>\n<p>The partnership introduces a collaboration with six new LEGO Bluey sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series <em>Bluey<\/em>. The six new LEGO Bluey products will be revealed this spring.<\/p>\n<p>Michaela Edgerley Stovicek, head of preschool at the LEGO Group, said: \u201cWe are absolutely thrilled to bring together the worlds of LEGO Play and <em>Bluey<\/em> with the team at BBC Studios. It\u2019s been a long time coming, and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the <em>Bluey<\/em> brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.\u201d<\/p>\n<p>Julie Kekwick, head of licensing hardlines consumer products at BBC Studios, added: \u201cWe\u2019re thrilled to partner with the LEGO Group for <em>Bluey<\/em>! We believe that LEGO <em>Bluey<\/em> products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The LEGO Group and BBC Studios have entered into a new partnership for the Bluey brand.<\/p>\n","protected":false},"author":350,"featured_media":28891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3671,2847,1417],"class_list":["post-28890","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios","tag-bluey","tag-the-lego-group","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Bluey &amp; LEGO Collaboration - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Bluey &amp; LEGO Collaboration - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The LEGO Group and BBC Studios have entered into a new partnership for the Bluey brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T14:06:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T14:08:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/01\/BBC-Studios-LEGO-Group-0125.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/\",\"name\":\"New Bluey & LEGO Collaboration - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-01-09T14:06:56+00:00\",\"dateModified\":\"2025-01-09T14:08:30+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-bluey-lego-collaboration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Bluey &#038; 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