{"id":28822,"date":"2024-12-16T10:05:50","date_gmt":"2024-12-16T15:05:50","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/"},"modified":"2024-12-16T10:06:28","modified_gmt":"2024-12-16T15:06:28","slug":"mattel-debuts-vr-barbie-dance-game","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/","title":{"rendered":"Mattel Debuts VR Barbie Dance Game"},"content":{"rendered":"

Mattel has launched Synth Riders Experience\u2014Barbie Dance ‘n Dream<\/em>, a Barbie dance experience for the VR rhythm game Synth Riders<\/em>, in collaboration with Kluge Interactive.<\/p>\n

Available on Meta Quest, Steam VR, PlayStation VR2 and Apple Vision Pro, the new addition to Synth Riders<\/em> allows fans to dance to the K-pop song \u201cBarbie Dreams (ft. Kaliii)\u201d by FIFTY FIFTY, from 2023\u2019s Barbie<\/em> film, in the dreamscape of Barbie. Players can dance at the roller disco, soak up the sun at the beach and dance throughout the experience.<\/p>\n

Barbie Dance ‘n Dream<\/em> features a mixed reality mode that merges elements from the world of Barbie with the player\u2019s real-life environment. A Barbie box opens to become a portal in the player\u2019s living room.<\/p>\n

\u201cWe are thrilled to partner with Kluge Interactive to offer fans another way to experience the universe of Barbie,\u201d said Erika Winterholler, head of business development for digital gaming at Mattel. \u201cWhether you\u2019re a Barbie fan or just love to dance, players will enjoy Synth Riders Experience\u2014Barbie Dance ‘n Dream<\/em> for its high-energy music, immersive visuals and exciting gameplay.\u201d<\/p>\n

Arturo Perez, CEO of Kluge Interactive, added, \u201cFans have been asking for more experiences and they are coming\u2014just like this latest musical journey with Barbie. Barbie is the first non-music IP in Synth Riders<\/em>, giving us a unique opportunity to explore a legendary brand, tell a story and bring that magic to our players.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Mattel has launched Synth Riders Experience\u2014Barbie Dance ‘n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive.<\/p>\n","protected":false},"author":1412,"featured_media":28823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10337,1149,9755,10338,271,10339,10340],"class_list":["post-28822","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-arturo-perez","tag-barbie","tag-erika-winterholler","tag-kluge-interactive","tag-mattel","tag-synth-riders","tag-synth-riders-experience-barbie-dance-n-dream","pmpro-has-access"],"yoast_head":"\nMattel Debuts VR Barbie Dance Game - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Debuts VR Barbie Dance Game - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has launched Synth Riders Experience\u2014Barbie Dance 'n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T15:05:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T15:06:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/12\/Mattel-SynthRidersExperienceBarbieDancenDream-1224.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/\",\"name\":\"Mattel Debuts VR Barbie Dance Game - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-12-16T15:05:50+00:00\",\"dateModified\":\"2024-12-16T15:06:28+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-debuts-vr-barbie-dance-game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Debuts VR Barbie Dance Game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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