{"id":28794,"date":"2024-12-10T09:35:30","date_gmt":"2024-12-10T14:35:30","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/"},"modified":"2024-12-11T11:31:32","modified_gmt":"2024-12-11T16:31:32","slug":"new-report-tracks-netflix-kids-engagement","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/","title":{"rendered":"New Report Tracks Netflix Kids&#8217; Engagement"},"content":{"rendered":"<p>Physical dialogue-free comedies and preschool properties based on YouTube IP are leading kids&#8217; engagement on Netflix, according to a new report from independent media consultant Emily Horgan.<\/p>\n<p>The inaugural edition of the Netflix Kids Content Performance Report, which takes a bi-annual deep dive into the streamer&#8217;s engagement data, found that in preschool, YouTube-originated IP, led by <em>CoComelon Lane<\/em>, dominates viewership.<\/p>\n<p>\u201cThe Netflix Kids Content Performance Report sets the stage for streaming\u2019s future by delivering the first genre-specific analysis of its kind,&#8221; said Horgan. &#8220;After months of development and with the support of Fingal Local Enterprise Office, we\u2019re excited to launch this essential resource for industry professionals.\u201d<\/p>\n<p>\u201cFinally, something like this exists,\u201d said Denis Crushell, chief commercial officer at Precise TV, a leading kidSAFE, COPPA-certified YouTube advertising platform. \u201cEmily\u2019s report is a valuable source of truth that we\u2019ll be using to develop our strategy to help partners navigate the evolving ad-supported Netflix landscape.\u201d<\/p>\n<p>\u201cThe report provides digestible markers on genre, format, studio and audience,&#8221; Horgan continued. &#8220;I\u2019ve gathered a team of experts to explore data and compile meaningful, easily digestible and practical insights, allowing readers to clearly see changing trends and track things like new franchises as they emerge.&#8221;<\/p>\n<p>The report explores viewership across preschool, comedy animation, action animation and fantasy animation.<\/p>\n<p>\u201cContext, clarity, nuance and digestibility are the key things I\u2019ve aimed for in pulling together the report,&#8221; Horgan noted. &#8220;Our focus on genre-specific insights allows buyers and licensors to fine-tune their strategies based on the most up-to-date performance data. It\u2019s crucial for anyone who wants to stay ahead of the curve in the kids\u2019 entertainment space.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Physical dialogue-free comedies and preschool properties based on YouTube IP are leading kids&#8217; engagement on Netflix, according to a new report from independent media consultant Emily Horgan.<\/p>\n","protected":false},"author":290,"featured_media":28795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[78,21],"tags":[9499,138,10311],"class_list":["post-28794","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-emily-horgan","tag-netflix","tag-netflix-kids-content-performance-report","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Report Tracks Netflix Kids&#039; Engagement - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Report Tracks Netflix Kids&#039; Engagement - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Physical dialogue-free comedies and preschool properties based on YouTube IP are leading kids&#039; engagement on Netflix, according to a new report from independent media consultant Emily Horgan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T14:35:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-11T16:31:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/12\/Netflix-Performance-Report-1224.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/\",\"name\":\"New Report Tracks Netflix Kids' Engagement - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-12-10T14:35:30+00:00\",\"dateModified\":\"2024-12-11T16:31:32+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-report-tracks-netflix-kids-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Report Tracks Netflix Kids&#8217; Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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