{"id":28752,"date":"2024-12-02T10:22:53","date_gmt":"2024-12-02T15:22:53","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/"},"modified":"2024-12-02T10:22:57","modified_gmt":"2024-12-02T15:22:57","slug":"boat-rocker-signs-new-partners-for-classic-brands","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/","title":{"rendered":"Boat Rocker Signs New Partners for Classic Brands"},"content":{"rendered":"

Boat Rocker has inked new licensing deals for three of its classic IPs, including Danger Mouse<\/em>.<\/p>\n

A four-year, multi-territory deal was signed with game development studio Art of Play for a Danger Mouse<\/em> action game set to launch in 2026\u2014marking the brand\u2019s 45th anniversary\u2014in the U.S., U.K., Europe, Australia and New Zealand.<\/p>\n

The game will launch across platforms such as Nintendo Switch, PlayStation and Xbox and will be available in both digital and physical formats. The deal was licensed with the support of the Layer marketplace.<\/p>\n

In the U.K. and Ireland, Character-Wear entered a two-year partnership with Boat Rocker for a collection of apparel and accessories for adults. The release will include T-shirts, sweatshirts, baseballs caps and beanies for Danger Mouse<\/em>, Count Duckula<\/em> and Rainbow<\/em>. It will be available at Character-Wear\u2019s TV & Movie stores, as well as select specialty and online retailers.<\/p>\n

Danger Mouse<\/em> was originally produced by Cosgrove Hall Films for Thames Television and ran on ITV from 1981 to 1992. The animation was rebooted in 2015 on CBBC. One of Danger Mouse\u2019s original and most popular villains, Count Duckula, had a successful TV spin-off.<\/p>\n

Rainbow<\/em>, created by Pamela Lonsdale, ran on ITV five times a week from 1972 to 1992 with 1,071 episodes total. It aimed to help young children develop their language and numeracy skills.<\/p>\n

\u201cDanger Mouse<\/em>, Count Duckula<\/em> and Rainbow<\/em> are much-loved, instantly recognizable brands whose popularity never wanes,\u201d said Jon Rutherford, president of global rights, franchise and content strategy at Boat Rocker Studios. \u201cWe\u2019re delighted to team up with Art of Play and Character-Wear, both leaders in their fields, to offer fans these exciting new products to engage them further with these iconic classics.\u201d<\/p>\n

Ash Nicholls, founder and director of Art of Play, commented, \u201cCrikey! As huge fans of the world\u2019s greatest secret agent, we were thrilled to undertake this mission to create a new Danger Mouse<\/em> game. We aim to capture the daredevil exploits, villainous villainy and hilarious hilarity of the show to provide a dazzling, immersive experience for players.\u201d<\/p>\n

Phil King, general manager of Character-Wear, added, \u201cWe are delighted to work with Boat Rocker on a striking new line of apparel and accessories for these iconic brands. The ever-popular characters are strong and distinctive, with unique and colorful appearances that lend themselves perfectly to eye-catching and stylish designs.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Boat Rocker has inked new licensing deals for three of its classic IPs, including Danger Mouse.<\/p>\n","protected":false},"author":1412,"featured_media":28753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10286,10287,2443,10288,10289,434,5814,10290,383],"class_list":["post-28752","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-art-of-play","tag-ash-nicholls","tag-boat-rocker","tag-character-wear","tag-count-duckula","tag-danger-mouse","tag-jon-rutherford","tag-phil-king","tag-rainbow","pmpro-has-access"],"yoast_head":"\nBoat Rocker Signs New Partners for Classic Brands - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boat Rocker Signs New Partners for Classic Brands - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Boat Rocker has inked new licensing deals for three of its classic IPs, including Danger Mouse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-02T15:22:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-02T15:22:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/12\/BoatRocker-DangerMouse-1224.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/\",\"name\":\"Boat Rocker Signs New Partners for Classic Brands - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-12-02T15:22:53+00:00\",\"dateModified\":\"2024-12-02T15:22:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/boat-rocker-signs-new-partners-for-classic-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boat Rocker Signs New Partners for Classic Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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