{"id":28662,"date":"2024-11-08T08:50:36","date_gmt":"2024-11-08T13:50:36","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2024-11-08T11:15:03","modified_gmt":"2024-11-08T16:15:03","slug":"mattels-josh-silverman-video","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattels-josh-silverman-video\/","title":{"rendered":"MIPJunior Video Highlight: Mattel\u2019s Josh Silverman"},"content":{"rendered":"<p>Josh Silverman, executive VP and chief franchise officer at Mattel, took part in a keynote conversation with <em>TV Kids<\/em>\u2019 Anna Carugati at MIPJunior, discussing the toy giant\u2019s evolution into an IP-driven company.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\n \t                <div style=\"padding-top: 56.2504%;\">\n\t\t\t\t\t<video data-video-id=\"6364180959112\" \n\t\t\t\t\tdata-account=\"1120308147\" \n\t\t\t\t\tdata-player=\"default\" \n\t\t\t\t\tdata-embed=\"default\" \n\t\t\t\t\tdata-application-id \n\t\t\t\t\tclass=\"video-js\" \n\t\t\t\t\tcontrols=\"\"\n                    loop autoplay\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>On Mattel\u2019s move into ramping up its content portfolio based on its rich portfolio of brands, Silverman stressed that toys are still \u201cfundamental to who we are and what we do. The tactile nature of toys is so fundamental to bringing our brands to life. We will always continue to innovate and create wonderful toys. CEO Ynon Kreiz saw an opportunity for us to expand into entertainment in a much more meaningful way. That\u2019s been the journey.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Josh Silverman, executive VP and chief franchise officer at Mattel, took part in a keynote conversation with TV Kids\u2019 Anna Carugati at MIPJunior, discussing the toy giant\u2019s evolution into an IP-driven company.<\/p>\n","protected":false},"author":1,"featured_media":28663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[7412,271],"class_list":["post-28662","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-josh-silverman","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIPJunior Video Highlight: Mattel\u2019s Josh Silverman - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattels-josh-silverman-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIPJunior Video Highlight: Mattel\u2019s Josh Silverman - 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