{"id":28375,"date":"2024-10-03T10:07:58","date_gmt":"2024-10-03T14:07:58","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/mipcom-spotlight-mattel-1024\/"},"modified":"2024-10-03T10:08:36","modified_gmt":"2024-10-03T14:08:36","slug":"mipcom-spotlight-mattel-1024","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mipcom-spotlight-mattel-1024\/","title":{"rendered":"MIPCOM Spotlight: Mattel"},"content":{"rendered":"<p>Mattel has on offer a second season of <em>Hot Wheels Let\u2019s Race<\/em>, which follows the racers\u2019 next level of training and their biggest challenges yet.<\/p>\n<p><em>Barbie Mysteries: The Great Horse Chase<\/em> features a horse-centered storyline involving Barbie \u201cMalibu\u201d Roberts and Barbie \u201cBrooklyn\u201d Roberts and will be accompanied by a range of new toys. In the new animated series <em>Barney\u2019s World<\/em>, the titular purple dinosaur from <em>Barney &amp; Friends<\/em> returns for more music-filled adventures.<\/p>\n<p>\u201cEach of these exciting new shows builds on our beloved global franchises, expanding fans\u2019 favorite Mattel characters and storylines,\u201d says Josh Silverman, chief franchise officer. \u201cHere at Mattel, we strive to build and extend the emotional connections between our fans and our franchises through new stories, products and experiences for years to come.\u201d<\/p>\n<p>\u201cCreative and meaningful storytelling is universal, but connecting with and appealing to audiences of all ages is Mattel\u2019s specialty,\u201d adds Silverman.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has on offer a second season of Hot Wheels Let\u2019s Race, which follows the racers\u2019 next level of training and their biggest challenges yet.<\/p>\n","protected":false},"author":1,"featured_media":28376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9550,7705,8427,271],"class_list":["post-28375","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-barbie-mysteries-the-great-horse-chase","tag-barneys-world","tag-hot-wheels-lets-race","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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