{"id":28369,"date":"2024-10-03T08:43:35","date_gmt":"2024-10-03T12:43:35","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/showcase-outfit7-1024\/"},"modified":"2024-10-03T08:45:03","modified_gmt":"2024-10-03T12:45:03","slug":"showcase-outfit7-1024","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/showcase-outfit7-1024\/","title":{"rendered":"Showcase: Outfit7"},"content":{"rendered":"<p>With the global success of the\u00a0<em>Talking Tom &amp; Friends<\/em>\u00a0franchise, Outfit7 saw ample opportunity to build out the brand. The company has now created\u00a0<em>Talking Tom Heroes Suddenly Super<\/em>, a flagship series that introduces a fresh, superhero-themed narrative, adding a new dimension to the\u00a0<em>Talking Tom\u00a0<\/em>universe.<\/p>\n<p>\u201c<em>Talking Tom Heroes Suddenly Super\u00a0<\/em>originated from fan enthusiasm and the desire to explore new creative directions for the beloved characters,\u201d says Maja \u017durbi, senior lead video content producer.<\/p>\n<figure class=\"wp-block-image alignright size-full is-resized\"><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<p>The aim, according to \u017durbi, was to expand on the character\u2019s popularity from the games by introducing a narrative focused on heroism, self-discovery and the challenges of newfound powers. \u201cThis allowed the series to resonate with new audiences, providing a unique and relatable storyline that stays true to the essence of the original characters while exploring new storytelling possibilities.\u201d<\/p>\n<p>For the production, Outfit7 aligned with Epic Story Media, known for its expertise in content creation and storytelling, and ReDefine Studio, part of the DNEG group, recognized for its high-quality visual production. \u201cThis collaboration ensured the series would meet the high standards expected by a global audience,\u201d says \u017durbi. Additionally, Outfit7 partnered with various entities for distribution, licensing and merchandise, including Spider International, Spider Global, Hangzhou Zhangmeng Software, Re-Play, Prism Licensing, Vertical Licensing, Two Daughters Entertainment and CAKE.<\/p>\n<p>The look and feel of\u00a0<em>Talking Tom Heroes Suddenly Super\u00a0<\/em>have been crafted to reflect its action-driven comedy tone. \u201cThe series features vibrant colors, dynamic movements and expressive visuals that bring out the unique personalities of the characters,\u201d says \u017durbi. \u201cUsing Unreal Engine, the animation team created a visually captivating world, filled with diverse settings\u2014from seaside landscapes to bustling city streets and underground headquarters. This rich visual environment enhances the storytelling, making the heroes\u2019 adventures more immersive and engaging for viewers.\u201d<\/p>\n<div class=\"togglable-content\">\n<p>The production of\u00a0<em>Talking Tom Heroes Suddenly Super<\/em>\u00a0was driven by Outfit7\u2019s vision and creativity, with strong collaboration from Epic Story Media and ReDefine Studio, says \u017durbi. \u201cDespite involving a large, globally dispersed team of over 300 people working across different time zones, the production process was remarkably smooth. All three teams aligned seamlessly at each phase of production, ensuring the highest quality was maintained throughout. Over several years, we meticulously crafted a series that is both relatable and entertaining, focusing on humor, action and character development.\u201d<\/p>\n<p>The narrative centers on the friends as they discover and learn to harness their superpowers, bringing authenticity and humor to their journey. Set in the newly created Peak City, the series \u201coffers a fresh and dynamic backdrop that enhances the storytelling and brings the adventures of the characters to life,\u201d \u017durbi says.<\/p>\n<p><em>Suddenly Super<\/em>\u00a0complements the wider Outfit7 offering by expanding the\u00a0<em>Talking Tom &amp; Friends<\/em>\u00a0universe into the superhero genre, providing a fresh narrative. The series also supports the brand\u2019s strategy of integrating digital and real-world experiences, enriching the overall brand by attracting new audiences and offering additional ways to engage with their favorite characters, both on-screen and through associated merchandise.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maja \u017durbi, senior lead video content producer at Outfit7, takes us behind the scenes of Talking Tom Heroes Suddenly Super. <\/p>\n","protected":false},"author":350,"featured_media":28370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10036,1668,10037],"class_list":["post-28369","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-maja-zurbi","tag-outfit7","tag-tom-heroes-suddenly-super","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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