{"id":28219,"date":"2024-09-09T09:50:08","date_gmt":"2024-09-09T13:50:08","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/banijay-kids-family-takes-majority-stake-in-procidis\/"},"modified":"2024-09-09T09:50:12","modified_gmt":"2024-09-09T13:50:12","slug":"banijay-kids-family-takes-majority-stake-in-procidis","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/banijay-kids-family-takes-majority-stake-in-procidis\/","title":{"rendered":"Banijay Kids & Family Takes Majority Stake in Procidis"},"content":{"rendered":"

Banijay Kids & Family has made a majority acquisition of the French production company Procidis, which includes the Hello Maestro brand.<\/p>\n

Procidis\u2019s Hello Maestro incorporates all seasons of the multi-series edutainment IP Once Upon a Time\u2026<\/em>, which has been translated into 80 languages and broadcast in more than 100 countries. A new 78×7-minute season, Once Upon a Time\u2026 The Objects<\/em>, launched this year.<\/p>\n

Procidis was established in 1962 by the late Albert Barill\u00e9, and since 2009 has been led by H\u00e9l\u00e8ne Barill\u00e9 as president. Barill\u00e9 will now remain as managing director of Procidis following the acquisition. Banijay Kids & Family’s CEO, Beno\u00eet Di Sabatino, takes on the role of president of Procidis.<\/p>\n

Di Sabatino said: \u201cProcidis has been a leader in the educational entertainment market for more than 40 years, and as a huge fan of its work, it\u2019s an honor to welcome the team to the group. Procidis and Hello Maestro have unique identities, which perfectly complement our existing labels and brands. I know how important the company is to H\u00e9l\u00e8ne, and with her remaining on board to retain and champion the DNA the business was built on, it is with great enthusiasm that together we will lead Procidis in its next phase of growth.\u201d<\/p>\n

Barill\u00e9 added: \u201cI\u2019m proud of the company and brands we have established, building on Albert\u2019s prescient vision of the importance and positive impact of learning through entertainment. We have an ambitious growth strategy, and with Banijay Kids & Family\u2019s world-class capabilities, we are well-placed to realize these ambitions. The company echoes our core values of family and trust, which makes it the perfect home for us to enter this exciting new chapter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Banijay Kids & Family has made a majority acquisition of the French production company Procidis, which includes the Hello Maestro brand.<\/p>\n","protected":false},"author":350,"featured_media":28220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6621,9685,9688],"class_list":["post-28219","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-banijay-kids-family","tag-hello-maestro","tag-procidis","pmpro-has-access"],"yoast_head":"\nBanijay Kids & Family Takes Majority Stake in Procidis - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/banijay-kids-family-takes-majority-stake-in-procidis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banijay Kids & Family Takes Majority Stake in Procidis - 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