{"id":27966,"date":"2024-07-19T09:59:30","date_gmt":"2024-07-19T13:59:30","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/"},"modified":"2024-07-19T10:21:14","modified_gmt":"2024-07-19T14:21:14","slug":"new-licensing-partners-for-babar","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/","title":{"rendered":"New Licensing Partners for Babar"},"content":{"rendered":"<p>Three new global licensing partners have joined the consumer products program for <em>Babar<\/em>.<\/p>\n<p>The Canadian streetwear brand Peace Collective has released a <em>Babar<\/em>-themed clothing collection, and the Australian retail company Cotton On has launched a collection for ladies\u2019 sleepwear and loungewear. Rauch Brands will introduce a holiday glass ornament collection in January.<\/p>\n<p><em>Babar<\/em> originated in the 1930s as a bedtime story told to Laurent de Brunhoff and his brother by their mother. It first came to life through the art of de Brunhoff\u2019s father, Jean, a painter who produced seven books about the character. When his father passed away at 37, de Brunhoff built on his work and created more adventures for the elephant family. Today, Babar has appeared in more than 75 books in 27 languages, as well as multiple TV series, specials and films.<\/p>\n<p>The new partnerships were forged by Corus Entertainment\u2019s Nelvana and the Clifford Ross Company.<\/p>\n<p>\u201cFor over 90 years, fans worldwide have been captivated by <em>Babar<\/em>\u2019s unique style and iconic artwork,\u201d said Carly Slack, director of global licensing, retail and marketing at Nelvana. \u201cWe are excited to bring <em>Babar<\/em>\u2019s timeless charm to our latest collaborations. These partnerships with Cotton On, Rauch Brands and Peace Collective offer high-quality, stylish and innovative products, ensuring there is something special for every <em>Babar<\/em> fan.\u201d<\/p>\n<p>\u201cThe French character Babar has truly inspired the Cotton On Body x Babar collection, particularly with Paris at the front of everyone\u2019s mind this season,\u201d said Olivia Twitchett, buying manager at Cotton On Body. \u201cOur \u201990s T-shirt Nighties, with the iconic <em>Babar<\/em> graphics, will be the hero of this collection, with the cuteness of the character tapping into nostalgia for our customer. Nostalgia is a big part of our Body DNA; youthful, playful and fun. Talking to nostalgia and researching this theme is a form of escapism for our Gen Z customer, so we believe this collection will tap into childhood memories and will provide them with an alternative to technology and mindless scrolling.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three new global licensing partners have joined the consumer products program for Babar.<\/p>\n","protected":false},"author":1412,"featured_media":27967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[8621,9759,9760,9761,9762,9763],"class_list":["post-27966","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-babar","tag-carly-slack","tag-cotton-on","tag-olivia-twitchett","tag-peace-collective","tag-rauch-brands","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Licensing Partners for Babar - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Licensing Partners for Babar - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Three new global licensing partners have joined the consumer products program for Babar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-19T13:59:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-19T14:21:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/07\/Babar-LicensingPartners-0724.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/\",\"name\":\"New Licensing Partners for Babar - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-07-19T13:59:30+00:00\",\"dateModified\":\"2024-07-19T14:21:14+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-licensing-partners-for-babar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Licensing Partners for Babar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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