here<\/a>, featured Bourse, chairman and CEO; Mathieu, COO; and Bela\u00efsch, chief creative officer.<\/p>\nHeadquartered in France, Cyber Group Studios also has operations in the U.S., the U.K., Italy and Singapore. The strategy for expansion, Bourse noted, \u201chas been to identify top talents in key markets for animation. Starting with Europe, the biggest market for animation is the U.K. The second is France. Germany is probably next to France. The next one is Italy. To us, it was natural to look to these markets, particularly the U.K. and Italy, to find top creative talents in genres that are important to us. We also have a base in Los Angeles for North America. Then, it was logical to look at Asia. Asia is expected to be one of the fastest-growing regions for animation in the next five to seven years. And we already had a co-production with a great company in Singapore, Scrawl Studios. So, it was also logical to partner with them and have them be our development force for the Asia-Pacific region.\u201d<\/p>\n
\u201cIt\u2019s really a matter of creative sensitivities,\u201d Bela\u00efsch added. \u201cWe gather once a month or sometimes more with all the countries that are involved in the process. That allows us to exchange [ideas]. It\u2019s a great asset for us to have those discussions all the time.\u201d<\/p>\n
Mathieu agreed, adding, \u201cIt really enhances the fact that, from the beginning, we have always believed in being multi-local to create content that would be appealing worldwide. We need to be infused with many different talents and work together to find the best assets and the best ideas.\u201d<\/p>\n
Co-productions across the footprint are also key. \u201cAs part of the co-productions, we realize what they bring in terms of creativity, their local look and feel, which enriches the overall content significantly,\u201d Bourse said.<\/p>\n
The conversation then moved to financing. \u201cIt\u2019s difficult for all of us,\u201d Mathieu said. \u201cIt requires all of us to become as creative as possible in every single aspect, editorially and financially. Productions where we would have one main lead, maybe two, are more difficult to get. We are back to co-productions with a wide variety of co-producers, financial partners and people jumping on board at an earlier stage to finance it. It takes more time. It requires being inventive to work with different territories that we\u2019re not necessarily used to working with at an early stage. We\u2019re working more with Asian territories in terms of presales. We\u2019re working more with Latin American territories as well. It\u2019s important that we keep our eyes and ears open and get all the new schemes that are coming up.\u201d<\/p>\n
As for what types of content the market needs now, Bela\u00efsch stressed the importance of having a diverse development slate that runs across multiple styles and demos and noted that content durations are in a state of evolution: \u201cYou can break the rules and start with half a season for some streamers. It creates flexibility in terms of format. Platforms are willing to invest in shows that are going to be different for their viewers. Some streamers or international networks are looking for comedies; we have shows [that are] comedies and sitcoms, and we tailor them so that they fit those streamers. We also have epic adventures because that\u2019s what some broadcasters are looking for. It\u2019s about listening to the market. But on the other hand, [it\u2019s crucial to] bring your own creativity and approach because that\u2019s what makes the content different.\u201d<\/p>\n
Mathieu concurred, adding, \u201cIt is becoming an issue of budget. This is something we need to be open to. Flexibility is key.\u201d<\/p>\n
Carugati asked the Cyber Group Studios leadership team about the importance of having a library of scale to fill clients\u2019 needs today. \u201cNot everyone has the budget to be involved in co-productions,\u201d Mathieu said. \u201cJust because buyers, whether linear or streamers or even YouTube, don\u2019t have much money to invest right now, it doesn\u2019t mean that content is not needed. Having a large, diverse library is a strong asset to be able to propose content worldwide to a wide variety of potential buyers.\u201d<\/p>\n
The discussion then moved to the company\u2019s emphasis on animation innovation. \u201cWe are at the forefront of various trends coming from the video game industry to the production of linear content with real-time production and real-time rendering technologies,\u201d Bourse said. \u201cWe are also heavily investing in research and development. We\u2019ve been doing that for years in three main areas: real-time production, AI and machine learning. We do not see AI creating in lieu of artists. We see AI as enabling artists to go further and demonstrate their talent and creativity more. Integrating these new technologies into the way we produce is essential.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Cyber Group Studios’ Dominique Bourse, Rapha\u00eblle Mathieu and Pierre Bela\u00efsch weighed in on animation innovation and navigating a challenging market in a TV Kids Summer Festival session today.<\/p>\n","protected":false},"author":290,"featured_media":27725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[145,7211,339,1710,9549],"class_list":["post-27724","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cyber-group-studios","tag-dominique-bourse","tag-pierre-belaisch","tag-raphaelle-mathieu","tag-tv-kids-summer-festival-2024","pmpro-has-access"],"yoast_head":"\n
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