Cartoon Network Climate Champions has launched a cross-platform campaign in partnership with Wastebuster in EMEA to inform, inspire and empower children and young people regarding global water issues.<\/p>\n
Specifically curated water-themed challenges, trivia, quizzes and climate content are available on the Cartoon Network Climate Champions campaign website and app, as well as on Wastebuster\u2019s website and in its educational resource packs. The initiative is also being integrated into Cartoon Network Game On! on Roblox with new in-game missions.<\/p>\n
On the Cartoon Network Climate Champions website, challenges include \u201cThe Great Shower Race,\u201d encouraging children to reduce shower times to 5 minutes to save water; \u201cBeach Clean,\u201d \u201cClean Your Local Environment\u201d and \u201cWaterways Wonders,\u201d encouraging families to help clean up their local waterways and other local areas; and \u201cBe Drain Safe,\u201d informing children not to dispose of oils, food and wet wipes down drains and use compost or bins instead.<\/p>\n
In the Roblox game, in-game missions include \u201cRain Catcher,\u201d where players can help Craig place rain collectors around the park; \u201cBottle Here,\u201d where players can help Robin pass out reusable water bottles; and \u201cCap Collector,\u201d where players can help Darwin collect bottle caps.<\/p>\n
On-air promos on Cartoon Network will help support the Climate Champions water initiative throughout June and celebrate the planet while showcasing water in all its forms. On social media, Cartoon Network has created water-related videos, climate content clips and compilations that feature water for TikTok and YouTube.<\/p>\n
\u201cWater, often taken for granted, is one of our most precious elements, yet we don\u2019t always appreciate its significance,\u201d said Monika Oomen, VP of brand, comms and digital content strategy at Warner Bros. Discovery. \u201cWe want to use Cartoon Network\u2019s Climate Champions to raise awareness and inspire kids to cherish every drop. Kids are the key to safeguarding the planet, and we want to use our channels to motivate and ultimately enable kids to act.\u201d<\/p>\n
She continued, \u201cOur partnership with Wastebuster during Water Week aims to empower young change-makers through practical guidance and equip kids with the tools to protect our planet. This collaboration with Wastebuster elevates our campaign because it is a fusion of storytelling and climate education. By weaving narratives, we inspire the next generation to care for our world.\u201d<\/p>\n
\u201cWe believe in the power of entertainment for social change,\u201d commented Katy Newnham, founder and director fo Wastebuster. \u201cWastebuster are delighted to work in partnership with Cartoon Network\u2019s Climate Champions for Water Week to give children the confidence, motivation and tools to become the next generation of water conservationists. By capturing children\u2019s imaginations with relatable characters, compelling stories, fun facts and simple water action challenges, children can be inspired to adopt pro-active, responsible water behaviors.\u201d<\/p>\n
\u201cThe partnership demonstrates a collaborative new way of delivering education for sustainable development, in support of the United Nations Water Action Decade,\u201d Newnham continued. \u201cChildren can influence and encourage their families to adopt more responsible consumer behaviors. By motivating children with values-based education, we can foster communities that are committed to conserving water and preventing water pollution through simple, everyday actions. We look forward to working together with Cartoon Network\u2019s Climate Champions to create positive change worldwide and support the United Nations Sustainable Development Goals, whilst giving children a fun, exciting and engaging experience with their favorite characters.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Cartoon Network Climate Champions has launched a cross-platform campaign in partnership with Wastebuster in EMEA to inform, inspire and empower children and young people regarding global water issues.<\/p>\n","protected":false},"author":1412,"featured_media":27671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[81,8551,9568,8091,9569],"class_list":["post-27669","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cartoon-network","tag-cartoon-network-climate-champions","tag-katy-newnham","tag-monika-oomen","tag-wastebuster","pmpro-has-access"],"yoast_head":"\n