{"id":27577,"date":"2024-05-22T10:06:52","date_gmt":"2024-05-22T14:06:52","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/"},"modified":"2024-05-22T10:34:41","modified_gmt":"2024-05-22T14:34:41","slug":"nelly-jelly-launches-interactive-cookbook","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/","title":{"rendered":"Nelly Jelly Launches Interactive Cookbook"},"content":{"rendered":"

NJ World has developed an interactive cookbook based off the Lithuanian IP Nelly Jelly (Kak\u0117 Mak\u0117).<\/p>\n

The book has been developed in collaboration with celebrity chef Alfas Ivanauskas, with the featured dishes designed specifically for children. There are 17 more books based off the Nelly Jelly IP set to be released over the coming year.<\/p>\n

Simona Krasauskien\u0117, CEO of NJ World, the company that manages the Nelly Jelly and Kak\u0117 Mak\u0117 IPs.\u201cBy appealing to the Alpha Generation and speaking their language\u2014creating unique titles, sharing intriguing recipes, making captivating food servings and even inviting them to watch fun and colorful video tutorials on how to do it\u2014we meet their needs. They are screen natives and it\u2019s their normal world, so we want to be the ones who blur the lines between the meta and physical world with Alpha children while waiting for the Beta generation. This kind of publishing project encourages the whole family to come together and create.<\/p>\n

\u201cUnfortunately, the stereotype that girls should be more interested in cooking than boys persists in many countries. By inviting a male chef as the main protagonist of our interactive book, we aim to demonstrate that cooking is for everyone.”<\/p>\n

Krasauskien\u0117 added, \u201cWhile children today spend a significant amount of time in front of screens, IPs have a responsibility to show them that the real world can be equally enjoyable, entertaining, and stimulating as their meta world, so it’s important to take the initiative and encourage them to engage in real-life activities, such as cooking.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NJ World has developed an interactive cookbook based off the Lithuanian IP Nelly Jelly (Kak\u0117 Mak\u0117).<\/p>\n","protected":false},"author":3087,"featured_media":27578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9520,9446,9447,9448],"class_list":["post-27577","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alfas-ivanauskas","tag-kake-make","tag-nelly-jelly","tag-nj-world","pmpro-has-access"],"yoast_head":"\nNelly Jelly Launches Interactive Cookbook - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nelly Jelly Launches Interactive Cookbook - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"NJ World has developed an interactive cookbook based off the Lithuanian IP Nelly Jelly (Kak\u0117 Mak\u0117).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T14:06:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T14:34:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/05\/NJWorld-NellyJellyCookbook-0524.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Alfano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Alfano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/\",\"name\":\"Nelly Jelly Launches Interactive Cookbook - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-05-22T14:06:52+00:00\",\"dateModified\":\"2024-05-22T14:34:41+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-interactive-cookbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nelly Jelly Launches Interactive Cookbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\",\"name\":\"Alexa Alfano\",\"description\":\"Alexa Alfano is associate editor at World Screen. 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