{"id":27481,"date":"2024-05-08T09:39:22","date_gmt":"2024-05-08T13:39:22","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/"},"modified":"2024-05-08T10:22:17","modified_gmt":"2024-05-08T14:22:17","slug":"nelly-jelly-launches-screen-free-campaign","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/","title":{"rendered":"Nelly Jelly Launches Screen-Free Campaign"},"content":{"rendered":"<p>The Lithuanian children&#8217;s IP <em>Nelly Jelly<\/em> (<em>Kak\u0117 Mak\u0117<\/em>) and its licensing partners have rolled out a loyalty program with a gardening collection, encouraging screen-free family time outdoors.<\/p>\n<p>The offering spans a variety of gardening products, tools and kits. The Lithuanian retail chain IKI has joined the campaign, setting up over 400 brand stands in more than 200 stores.<\/p>\n<p>\u201cBeing the number one kids brand in our local market, we reach large audiences of children, so we feel the responsibility to educate them on sustainability topics and to address some of the most pressing issues that families face\u2014in this case, too little quality time together,\u201c says Simona Krasauskien\u0117, CEO of NJ World, the company that manages the <em>Nelly Jelly<\/em> and <em>Kak\u0117 Mak\u0117<\/em> IPs. \u201cOur goal is to connect tech-savvy kids with nature and to help them form the habits of spending time outside and growing their own food, which is very important for families, as well as for the health of these kids in the future. We also pave the way for families to have fun together outside\u2014kids, parents and grandparents.<\/p>\n<p>\u201cChildren of Gen Alpha have more access to information online than any previous generations, and they are concerned about sustainability, the planet, the food they consume and where it comes from. Already, 81 percent of their parents say their Alpha children have influenced their actions or consumption decisions, making them more environmentally aware.\u201d<\/p>\n<p>Jurgita Blu\u017eait\u0117, marketing manager for licensing partner \u017dalia Stotel\u0117 (Green Station), said: \u201cWe chose to partner up with <em>Nelly Jelly<\/em> because it is a reliable local brand with a huge market, known for its focus on quality products and attractive design. We can say that in a short amount of time, the project quickly gained popularity among children of all ages.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lithuanian children&#8217;s IP Nelly Jelly (Kak\u0117 Mak\u0117) and its licensing partners have rolled out a loyalty program with a gardening collection, encouraging screen-free family time outdoors.<\/p>\n","protected":false},"author":3087,"featured_media":27482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9445,9446,9447,9448],"class_list":["post-27481","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-iki","tag-kake-make","tag-nelly-jelly","tag-nj-world","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nelly Jelly Launches Screen-Free Campaign - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nelly Jelly Launches Screen-Free Campaign - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The Lithuanian children&#039;s IP Nelly Jelly (Kak\u0117 Mak\u0117) and its licensing partners have rolled out a loyalty program with a gardening collection, encouraging screen-free family time outdoors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T13:39:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T14:22:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/05\/NellyJelly-Gardening-0524.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Alfano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Alfano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/\",\"name\":\"Nelly Jelly Launches Screen-Free Campaign - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-05-08T13:39:22+00:00\",\"dateModified\":\"2024-05-08T14:22:17+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/nelly-jelly-launches-screen-free-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nelly Jelly Launches Screen-Free Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\",\"name\":\"Alexa Alfano\",\"description\":\"Alexa Alfano is associate editor at World Screen. 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