{"id":27415,"date":"2024-04-25T09:29:09","date_gmt":"2024-04-25T13:29:09","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/hari-bolsters-global-youtube-strategy\/"},"modified":"2024-04-25T10:15:46","modified_gmt":"2024-04-25T14:15:46","slug":"hari-bolsters-global-youtube-strategy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/hari-bolsters-global-youtube-strategy\/","title":{"rendered":"HARI Bolsters Global YouTube Strategy"},"content":{"rendered":"<p>HARI is launching two dedicated YouTube channels for <em>Mystery Lane<\/em>, in French and English, and a new dedicated geo-blocked U.S.-only YouTube channel for <em>Grizzy &amp; the Lemmings<\/em>.<\/p>\n<p>The launches follow HARI\u2019s appointment of digital distributor Soupir to bolster its global digital content strategy. Soupir will handle the YouTube broadcast and programming sides and has developed proprietary software to generate a deeper understanding of how the content performs in various markets and how to adjust programming to best serve global audiences in this space.<\/p>\n<p>HARI is planning to develop more exclusive (and short-form) digital-first content for YouTube, including thematic clip compilations, some full episodes, live streams and thematic excerpts.<\/p>\n<p>HARI\u2019s head of distribution, Sophie \u201cKido\u201d Prigent, said, \u201cYouTube is a major component of HARI\u2019s growth strategy going forward. We\u2019ve seen fantastic traction with <em>Grizzy &amp; the Lemmings<\/em>, and the <em>Mystery Lane<\/em> launch provides an opportunity to even better understand how to serve our audiences in this critical, and ever growing, space.\u201d<\/p>\n<p>Kido added, \u201cSoupir provides incredible insight. The viewership almost doubled in just one month following their appointment. They are helping us be more data-driven with our YouTube strategy, so we can expand this area exponentially and rapidly.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HARI is launching two dedicated YouTube channels for Mystery Lane, in French and English, and a new dedicated geo-blocked U.S.-only YouTube channel for Grizzy &#038; the Lemmings.<\/p>\n","protected":false},"author":350,"featured_media":27416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4033,2804,7209,7579,6869],"class_list":["post-27415","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-grizzy-the-lemmings","tag-grizzy-and-the-lemmings","tag-hari","tag-mystery-lane","tag-sophie-kido-prigent","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HARI Bolsters Global YouTube Strategy - 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