{"id":27384,"date":"2024-04-19T09:40:02","date_gmt":"2024-04-19T13:40:02","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/"},"modified":"2024-04-19T09:41:35","modified_gmt":"2024-04-19T13:41:35","slug":"mattel-appoints-new-fisher-price-exec","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/","title":{"rendered":"Mattel Appoints New Fisher-Price Exec"},"content":{"rendered":"<p>Brian Fitzharris has been named senior VP and general manager of Fisher-Price at Mattel, reuniting with the company after serving at PlayMonster.<\/p>\n<p>Fitzharris will begin his new role on April 22, set to lead the Fisher-Price infant and toddler core brands and serve as leader of the company\u2019s East Aurora, New York, campus. Prior to Fitzharris&#8217;s tenure as chief commercial officer at PlayMonster, he spent over a decade with Mattel in senior leadership positions across commercial and brands.<\/p>\n<p>Among other accomplishments, he spearheaded and implemented marketing strategies for Mattel\u2019s full portfolio of brands across Asia-Pacific and EMEA. Additionally, the exec held key roles across Mattel\u2019s global brand teams, most notably contributing to the launch of Mattel\u2019s licensed product line for Disney Pixar Cars, the expansion of Hot Wheels and the revitalization of the Barbie brand.<\/p>\n<p>Fitzharris will report to Lisa McKnight, executive VP and chief brand officer at Mattel.<\/p>\n<p>\u201cIt is an honor to return to Mattel and be entrusted with overseeing a brand as iconic as Fisher-Price,\u201d said Fitzharris. \u201cFisher-Price is the number one infant, toddler and preschool brand for a reason. For nearly a century, Fisher-Price has been a leader in child development; constantly creating new and innovative ways to support families and ensure children get their best possible start. That\u2019s why Fisher-Price is cherished by parents and caregivers around the world. I can\u2019t wait to collaborate with this incredible team to drive Fisher-Price\u2019s next chapter of growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brian Fitzharris has been named senior VP and general manager of Fisher-Price at Mattel, reuniting with the company after serving at PlayMonster.<\/p>\n","protected":false},"author":3087,"featured_media":27385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9377,569,271],"class_list":["post-27384","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-brian-fitzharris","tag-fisher-price","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Appoints New Fisher-Price Exec - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Appoints New Fisher-Price Exec - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Brian Fitzharris has been named senior VP and general manager of Fisher-Price at Mattel, reuniting with the company after serving at PlayMonster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-19T13:40:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T13:41:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/04\/Mattel-Fitzharris-0424.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Alfano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Alfano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/\",\"name\":\"Mattel Appoints New Fisher-Price Exec - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-04-19T13:40:02+00:00\",\"dateModified\":\"2024-04-19T13:41:35+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-appoints-new-fisher-price-exec\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Appoints New Fisher-Price Exec\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\",\"name\":\"Alexa Alfano\",\"description\":\"Alexa Alfano is associate editor at World Screen. 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