{"id":27371,"date":"2024-04-18T09:00:45","date_gmt":"2024-04-18T13:00:45","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2024-04-18T10:00:18","modified_gmt":"2024-04-18T14:00:18","slug":"sesame-workshop-names-licensing-agent-for-brazil","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-names-licensing-agent-for-brazil\/","title":{"rendered":"Sesame Workshop Names New Licensing Agent"},"content":{"rendered":"<p>The\u00a0Business Hub Group has been tapped as Sesame Workshop&#8217;s licensing agent for Brazil.<\/p>\n<p>Sesame Workshop is the global impact nonprofit behind <em>Vila S\u00e9samo<\/em> in the region. The Business Hub Group is set to manage the children&#8217;s brand&#8217;s consumer products, special activations and retail events, with executive Paulo Ferreira leading the team.<\/p>\n<p>\u201cFor over 50 years, <em>Vila S\u00e9samo<\/em> has been bringing engaging content and joyful experiences to children and families with iconic characters and shows and outreach in communities,\u201d said Polo Valdes, Sesame Workshop\u2019s senior director for Latin America. \u201cSesame Workshop\u2019s mission is to help children everywhere grow smarter, stronger and kinder, and we\u2019re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come and all their friends.\u201d<\/p>\n<p>Fanny Salazar Mourr\u00e9, head of brand extension for The Business Hub Group, commented: \u201c<em>Vila S\u00e9samo<\/em> has been an integral part of children\u2019s everyday lives, encouraging playful learning for multiple generations. With our proven track record of success in the region, we are proud to team up with Sesame Workshop to create more unique opportunities for fans to enjoy <em>Vila S\u00e9samo<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Business Hub Group has been tapped as Sesame Workshop&#8217;s licensing agent for Brazil.<\/p>\n","protected":false},"author":3087,"featured_media":27375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[518,9367,9368],"class_list":["post-27371","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-sesame-workshop","tag-the-business-hub-group","tag-vila-sesamo","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sesame Workshop Names New Licensing Agent - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-names-licensing-agent-for-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sesame Workshop Names New Licensing Agent - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The\u00a0Business Hub Group has been tapped as Sesame Workshop&#039;s licensing agent for Brazil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-names-licensing-agent-for-brazil\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T13:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-18T14:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/04\/SesameWorkshop-VilaSesamo-0424.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Alfano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Alfano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-names-licensing-agent-for-brazil\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-names-licensing-agent-for-brazil\/\",\"name\":\"Sesame Workshop Names New Licensing Agent - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-04-18T13:00:45+00:00\",\"dateModified\":\"2024-04-18T14:00:18+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-names-licensing-agent-for-brazil\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-names-licensing-agent-for-brazil\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-names-licensing-agent-for-brazil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sesame Workshop Names New Licensing Agent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\",\"name\":\"Alexa Alfano\",\"description\":\"Alexa Alfano is associate editor at World Screen. 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