{"id":27015,"date":"2024-03-05T09:59:33","date_gmt":"2024-03-05T14:59:33","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/"},"modified":"2024-03-05T11:06:34","modified_gmt":"2024-03-05T16:06:34","slug":"mattel-lines-up-new-thomas-friends-mobile-app","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/","title":{"rendered":"Mattel Lines Up New Thomas &#038; Friends Mobile App"},"content":{"rendered":"<p>Mattel has partnered with StoryToys to release the new mobile app <em>Thomas &amp; Friends: Let\u2019s Roll<\/em> in April.<\/p>\n<p>For children ages 2 to 4, the app is designed to foster problem-solving and creative thinking skills through open-ended play experiences. It was designed under the guidance of neurodiversity consultants to be autism-friendly.<\/p>\n<p>The app will be supported by ongoing updates with new characters, locations and seasonal content, providing a consistent flow of learning opportunities.<\/p>\n<p><em>Thomas &amp; Friends: Let\u2019s Roll<\/em> is being released in April, which is Autism Acceptance Month. In celebration, Bruno the Brake Car, <em>Thomas &amp; Friends<\/em>\u2019 first autistic character, will be available free from launch. Bruno was first introduced in 2022 and was developed in close partnership with The Autistic Self Advocacy Network and Easterseals Southern California.<\/p>\n<p>\u201cStoryToys has been a wonderful partner in helping bring to life an app that keeps inclusion at the heart of play,\u201d said Mike DeLaet, global head of digital gaming at Mattel. \u201cThis collaboration further propels the ongoing expansion of Mattel\u2019s digital portfolio aimed at providing players of all ages with captivating experiences and firsthand play opportunities with beloved characters like Thomas the Tank Engine, Bruno the Brake Car, Kana and more.\u201d<\/p>\n<p>\u201cIt has been a pleasure to collaborate with Mattel to create a safe and accessible environment for all children, both neurodiverse and neurotypical, to learn and play,\u201d commented Emmet O&#8217;Neill, CEO of StoryToys. \u201cWe are committed to ensuring neurodiverse users can have the best possible experience in<em> Thomas &amp; Friends: Let\u2019s Roll<\/em>. Each element of the app has been carefully designed to cater to the diversity of players and to help each one learn life-long skills through play. Children can set their own pace in our app, fostering confidence and autonomy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has partnered with StoryToys to release the new mobile app Thomas &#038; Friends: Let\u2019s Roll in April.<\/p>\n","protected":false},"author":1412,"featured_media":27016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9185,271,7471,9186,409,9187],"class_list":["post-27015","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-emmet-oneill","tag-mattel","tag-mike-delaet","tag-storytoys","tag-thomas-friends","tag-thomas-friends-lets-roll","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Lines Up New Thomas &amp; Friends Mobile App - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Lines Up New Thomas &amp; Friends Mobile App - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has partnered with StoryToys to release the new mobile app Thomas &amp; Friends: Let\u2019s Roll in April.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-05T14:59:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T16:06:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Mattel-ThomasandFriendsLetsRoll-0324.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/\",\"name\":\"Mattel Lines Up New Thomas & Friends Mobile App - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-03-05T14:59:33+00:00\",\"dateModified\":\"2024-03-05T16:06:34+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Lines Up New Thomas &#038; Friends Mobile App\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. She can be reached at jstalcup@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/jamiestalcup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mattel Lines Up New Thomas & Friends Mobile App - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/","og_locale":"en_US","og_type":"article","og_title":"Mattel Lines Up New Thomas & Friends Mobile App - TVKIDS","og_description":"Mattel has partnered with StoryToys to release the new mobile app Thomas & Friends: Let\u2019s Roll in April.","og_url":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/","og_site_name":"TVKIDS","article_published_time":"2024-03-05T14:59:33+00:00","article_modified_time":"2024-03-05T16:06:34+00:00","og_image":[{"width":640,"height":394,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Mattel-ThomasandFriendsLetsRoll-0324.jpg","type":"image\/jpeg"}],"author":"Jamie Stalcup","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jamie Stalcup","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/","url":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/","name":"Mattel Lines Up New Thomas & Friends Mobile App - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2024-03-05T14:59:33+00:00","dateModified":"2024-03-05T16:06:34+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-new-thomas-friends-mobile-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Mattel Lines Up New Thomas &#038; Friends Mobile App"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb","name":"Jamie Stalcup","description":"Jamie Stalcup is the executive editor of World Screen. She can be reached at jstalcup@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/jamiestalcup\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/27015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/1412"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=27015"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/27015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/27016"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=27015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=27015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=27015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}