A service studio with a bespoke approach, Huminah Huminah Animation is able to build a custom production pipeline tailored specifically to a project\u2019s needs. \u201cWe are artist owned and operated,\u201d says Adam Mimnagh, CEO. \u201cWe employ the principles of animation in our work. Yes, it\u2019s easier today to use technology with rigged assets, but we don\u2019t just \u2018slide assets across the screen.\u2019 We believe strongly in solid acting, timing, weight and storytelling\u2014things that AI cannot do.\u201d<\/p>\n
Huminah Huminah has two production pipelines: 3D Maya\/Unreal and Harmony Toon Boom. And while \u201cUnreal\u201d has been an industry buzzword as of late, it has been a part of Huminah Huminah\u2019s production line for years.<\/p>\n
\u201cOur innovative 3D Maya\/Unreal pipeline is years ahead of others,\u201d Mimnagh says. \u201cWe don\u2019t just use Unreal for rendering. We\u2019ve built a custom process and tools to fully integrate it into our productions. We use it for world-building, scene setup, animation, lighting, FX, comp and rendering. In fact, our lighting, FX, comp and render team is now just one team\u2014the Unreal team.\u201d<\/p>\n
The savings on the production line are measurable in that the teams are smaller and far more efficient, he adds. \u201cRendering in Unreal is lightning fast. A traditional 3D pipeline renders a five-minute episode in two weeks through the use of a render farm. With our Unreal pipeline, we are able to render that same episode in full 4K quality in under four hours.\u201d<\/p>\n
As a Canada-based company, the exchange rate adds to the affordability. One U.S. dollar is currently valued at C$1.35\u2014a 35 percent savings to clients\u2019 production dollars. Production services labor tax credit is at 67.5 percent (or up to 45 percent on all spend). \u201cIf we spend $1 million on production, times 45 percent, we are able to reduce our cost down to $650,000,\u201d Mimnagh explains. \u201cOr, using the tax credit and exchange rate, we can change the value of that $1 million to C$2.38 million. That\u2019s a lot of financial incentive.\u201d<\/p>\n
Huminah Huminah Animation has been positioning itself as the premier 3D Unreal partner to work with when producing animated kids\u2019 and family content. \u201cWe\u2019ve been using gaming engines (Unreal\/Unity 3D) for years before most others,\u201d Mimnagh says. \u201cWe first used them as game development engines and then years ago built a custom process and tools to fully integrate Unreal into our animated series content production pipeline. We\u2019re experts with it now.\u201d<\/p>\n
He describes the resulting look and feel as \u201cmagic. We are bringing pixels to life.\u201d<\/p>\n
\u201cWatching a very detailed, lit, 4K render with high-end key-frame characters and environment animation popping off of your workstation in minutes is magical,\u201d Mimnagh continues. \u201cPeople are looking at our work and are amazed at how fast we can deliver at this level.\u201d<\/p>\n
In addition to being cost-effective, the services help to greatly shorten the timeline for traditional 3D rendering. \u201cWe\u2019ve all been in the edit suite when the director calls for a revision; there\u2019s a scene hook-up that was missed, or a character\u2019s arm needs to be adjusted ever so slightly,\u201d Mimnagh explains. \u201cIn a traditional render farm, it can take over a week for that scene to be fixed. With our pipeline, the scene is sent back to production, fixed and re-rendered in less than an hour.\u201d<\/p>\n
Above all, Huminah Huminah is getting the message out that it is a studio of \u201cpassionate producers and artists who want to make sure you sleep well at night while we are producing your content\u2014we love it; we want to make your content and you look great,\u201d Mimnagh says.<\/p>\n
It\u2019s no secret that production timelines and budgets are shrinking; therefore, there\u2019s a need to innovate in every aspect of the production line. Mimnagh stresses that, at the same time, it\u2019s important to keep human creativity at the heart of it all. \u201cWorking with a real-time rendering system, plus our financial incentives, is allowing Huminah Huminah Animation to be the most affordable premier 3D production partner for your next 4K project.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Adam Mimnagh, CEO of Huminah Huminah Animation, on positioning the company as a premier 3D Unreal partner. <\/p>\n","protected":false},"author":350,"featured_media":26988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9166,7207],"class_list":["post-26987","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-adam-mimnagh","tag-huminah-huminah-animation","pmpro-has-access"],"yoast_head":"\n