{"id":26947,"date":"2024-02-16T09:23:35","date_gmt":"2024-02-16T14:23:35","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/"},"modified":"2024-02-16T09:23:37","modified_gmt":"2024-02-16T14:23:37","slug":"paramount-closing-down-noggin","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/","title":{"rendered":"Paramount Closing Down Noggin"},"content":{"rendered":"<p>Noggin, Paramount Global&#8217;s subscription preschool edutainment service, is being shut down.<\/p>\n<p>Noggin will no longer be taking new subscribers, but there will be a transition period for current subscribers. Paramount+ will include Noggin\u2019s video content under the Nick Jr. brand instead.<\/p>\n<p>Earlier this week, Paramount announced layoffs of some 800 employees; it is said that all of the Noggin staff department is included in the cuts.<\/p>\n<p>Noggin targets kids aged 2 to 7 and features the likes of <em>PAW Patrol<\/em> and <em>Peppa Pig<\/em>, as well as educational games.<\/p>\n<p>Despite the closure of Noggin, a spokesperson for Paramount said, &#8220;Kids and family continues to be an important genre for us and a key piece of our streaming strategy\u2014a great mechanism for subs, consumption and high repeat viewing audience.&#8221;<\/p>\n<p class=\"xmsolistparagraph\">They also pointed out that &#8220;Nickelodeon&#8217;s kids\u202fand family\u202fcontent consistently ranks among the most watched and re-watched programming on Paramount+, which is why\u202ffueling this genre remains\u202fa priority for the service as we double down on super-serving the total household.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noggin, Paramount Global&#8217;s subscription preschool edutainment service, is being shut down.<\/p>\n","protected":false},"author":350,"featured_media":26948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1795],"class_list":["post-26947","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-noggin","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paramount Closing Down Noggin - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paramount Closing Down Noggin - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Noggin, Paramount Global&#039;s subscription preschool edutainment service, is being shut down.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T14:23:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T14:23:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Noggin_224.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/\",\"name\":\"Paramount Closing Down Noggin - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-02-16T14:23:35+00:00\",\"dateModified\":\"2024-02-16T14:23:37+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paramount Closing Down Noggin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\",\"name\":\"Kristin Brzoznowski\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/kbrzoznowskiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paramount Closing Down Noggin - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/","og_locale":"en_US","og_type":"article","og_title":"Paramount Closing Down Noggin - TVKIDS","og_description":"Noggin, Paramount Global's subscription preschool edutainment service, is being shut down.","og_url":"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/","og_site_name":"TVKIDS","article_published_time":"2024-02-16T14:23:35+00:00","article_modified_time":"2024-02-16T14:23:37+00:00","og_image":[{"width":640,"height":394,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Noggin_224.jpg","type":"image\/jpeg"}],"author":"Kristin Brzoznowski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristin Brzoznowski","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/","url":"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/","name":"Paramount Closing Down Noggin - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2024-02-16T14:23:35+00:00","dateModified":"2024-02-16T14:23:37+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/paramount-closing-down-noggin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Paramount Closing Down Noggin"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be","name":"Kristin Brzoznowski","url":"https:\/\/worldscreen.com\/tvkids\/author\/kbrzoznowskiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/26947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=26947"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/26947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/26948"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=26947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=26947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=26947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}