{"id":26803,"date":"2024-01-31T13:46:55","date_gmt":"2024-01-31T18:46:55","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/"},"modified":"2024-01-31T13:46:56","modified_gmt":"2024-01-31T18:46:56","slug":"michelle-mendelovitz-talks-mattel-content-strategy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/","title":{"rendered":"Michelle Mendelovitz Talks Mattel Content Strategy"},"content":{"rendered":"

Just a few months since taking on oversight of Mattel Television Studios, Michelle Mendelovitz discussed the toy giant\u2019s expanding content slate at the TV Kids Festival today.<\/p>\n

Mendelovitz was tapped for the role at Mattel in November 2023 following stints at 20th Television, Apple TV+, Sony Pictures Television and CBS. You can watch her keynote conversation with TV Kids<\/em>\u2019 Anna Carugati here<\/a>.<\/p>\n

\u201cI think it\u2019s an amazing time to be at Mattel,\u201d Mendelovitz said. \u201cClearly, the success of the Barbie<\/em> film, but I think Mattel has iconic brands and IP that we can utilize as we\u2019re moving into our next phase of studio television content. We\u2019re looking to leverage those brands into premium, best-in-class creators and create top-tier content for all platforms across the board.\u201d<\/p>\n

Mendelovitz then highlighted Mattel Television Studios\u2019 current and upcoming slate, including Masters of the Universe: Revolution<\/em> and Hot Wheels Let\u2019s Race<\/em> on Netflix. Hot Wheels \u201cis the top-selling toy in the world and such an iconic brand,\u201d Mendelovitz said. \u201cIt has one of those evergreen, across-all-demographics feel to a piece of IP and content that we are leveraging in all areas, and this one in particular in preschool. It\u2019s such an exciting series that both kids and parents will love to watch together.”<\/p>\n

On translating that brand to television, she noted: \u201cWe were able to have much more leeway with the storytelling and the adventures with the kids with these cars. That was a priority for us as we were looking at it for a series, to make sure that we were paying off everything that the child has imagined from their childhood into their adulthood as they were playing with the toy.\u201d<\/p>\n

Mattel is also reimagining Barney<\/em> for contemporary audiences. \u201cWe\u2019re really excited about the idea that we get to bring that in an animated space. The storytelling can be much more expansive, and sticking with the nostalgic elements that the parents can love and advancing the storytelling as we\u2019re getting into what kids are thinking about and experiencing today. There\u2019s a great mix of what everybody loves about the Barney character and also a relevance for today.\u201d<\/p>\n

On what\u2019s ahead for Mattel Television Studios, Mendelovitz commented, \u201cThe momentum coming off of the Barbie<\/em> film has just energized everybody to another level. I\u2019m so excited about the opportunity to be able to elevate these brands, even beyond what people\u2019s expectations are. We will definitely be working with best-in-class creators across the board. We\u2019ll be in live action, animation, unscripted\u2014all areas. You will see a slate that is supercharged within the next year as we\u2019re delving into different areas and different ways to surprise people. That is at the core of what we do. In storytelling, we want to make sure that when [people] get to the end of an episode or when they get to the end of a series, they feel like they have been taken to another place, and they feel like they\u2019ve also seen anything that they feel is iconic in a different way, in a positive way. So, we\u2019re going to take that to the forefront of our storytelling.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Just a few months since taking on oversight of Mattel Television Studios, Michelle Mendelovitz discussed the toy giant\u2019s expanding content slate at the TV Kids Festival today.<\/p>\n","protected":false},"author":290,"featured_media":26804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,8742,8743,9024],"class_list":["post-26803","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","tag-mattel-television-studios","tag-michelle-mendelovitz","tag-tv-kids-festival-2024","pmpro-has-access"],"yoast_head":"\nMichelle Mendelovitz Talks Mattel Content Strategy - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelle Mendelovitz Talks Mattel Content Strategy - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Just a few months since taking on oversight of Mattel Television Studios, Michelle Mendelovitz discussed the toy giant\u2019s expanding content slate at the TV Kids Festival today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-31T18:46:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T18:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/2024-01-31-Mendelovitz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/\",\"name\":\"Michelle Mendelovitz Talks Mattel Content Strategy - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-01-31T18:46:55+00:00\",\"dateModified\":\"2024-01-31T18:46:56+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/michelle-mendelovitz-talks-mattel-content-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Michelle Mendelovitz Talks Mattel Content Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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