{"id":26781,"date":"2024-01-31T09:02:33","date_gmt":"2024-01-31T14:02:33","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/qa-cakes-ed-galton\/"},"modified":"2024-01-31T10:52:35","modified_gmt":"2024-01-31T15:52:35","slug":"qa-cakes-ed-galton","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/qa-cakes-ed-galton\/","title":{"rendered":"Q&A: CAKE’s Ed Galton"},"content":{"rendered":"

The CAKE catalog features a mix of established IPs such as the Angry Birds<\/em> and Total Drama<\/em> franchises and original shows like Pablo<\/em>. While known brands may be easier to place in today\u2019s challenging market, the company remains committed to championing fresh, original ideas that it falls in love with, and that includes an emphasis on shows that have diverse talent attached and at their heart. Ed Galton, CEO, talks to\u00a0TV Kids<\/em> about the company\u2019s brand-building strategy.<\/p>\n

TV KIDS: <\/strong>Can you give examples of how you have been building and maintaining brands in today\u2019s market?
\nGALTON:<\/strong> It\u2019s about finding the right platforms and broadcast partners to work with to help champion the show. We can do so much on our side, but then it\u2019s really what our broadcast partners can do with those projects and how they help them sustain a life with their audience. We can give them as much ammunition as possible to help them succeed. That\u2019s generally in delivering a really good show that has great storytelling and characters. Ultimately, we must figure out how to connect with the audience. We\u2019re always working with the broadcast partners to help them do that, but we\u2019re also finding that in this new world, where you can share more, putting the shows on multiple platforms allows for greater success. An example of that is when we sold Lucas the Spider<\/em> to WarnerMedia. We were able to share those rights not only with Cartoon Network and HBO Max, but we also had the opportunity to put the show on Netflix. We noticed that when it went on Netflix, the viewing figures went up on HBO Max. We can also help brands by placing content on multiple platforms.<\/p>\n

TV KIDS: <\/strong>What benefits does CAKE\u2019s distribution business derive from a greater willingness to share rights?
\nGALTON:<\/strong> There\u2019s a give and take on everything. I\u2019ve been an advocate of non-exclusive rights for as long as I\u2019ve been doing this. Especially in the kids\u2019 business, the need for content to be everywhere is really important. Where the market is a little bit different now is that we\u2019re finally seeing a willingness to share more than ever before. Part of that has to do with the economics. Platforms are saying, if we can pay less, but we can share windows, that\u2019s a win for us, and it\u2019s a win for you. Is it a win for us, economically speaking? Maybe a little bit, maybe not; that\u2019s still yet to be determined. But if the show we\u2019re putting on the platforms can be more successful as a result, then that\u2019s the win. We\u2019re seeing more of that happen now in the economic downturn than in the past. People are starting to see the data, and it supports the idea that they don\u2019t really have a degradation of audience by having these non-exclusive rights with particular brands.<\/p>\n

TV KIDS: <\/strong>Do you see opportunities in AVOD, FAST and gaming?
\nGALTON:<\/strong> It\u2019s early. I know everyone\u2019s excited about being in the FAST channel space. If you talk to people in other genres, they\u2019re seeing a better return. The advertising market hasn\u2019t matured enough yet. While there are going to be opportunities, and I\u2019m a big believer in the AVOD space, I don\u2019t think it\u2019s provided the type of return we would hope for so far. I certainly wouldn\u2019t want my business model to be reliant on AVOD revenues. Moving down the line, once it matures, it\u2019ll be an interesting business.<\/p>\n

We\u2019re looking at the gaming space more. We understand the power of Roblox. We\u2019re trying to figure out how our content can live on that platform. The challenge is how do you monetize that? How do we turn that into a meaningful business? We are having some conversations in that space, but they\u2019re still in their infancy.<\/p>\n

TV KIDS: <\/strong>How has CAKE been embracing diversity in its storylines and through the talent it works with?
\nGALTON:<\/strong> That\u2019s an area we\u2019ve been strong in for some time now. We\u2019ve worked on shows like Pablo<\/em>, which we fell in love with. It features a boy who has autism. All the voice talent and writers were somewhere on the autism spectrum. We feel strongly about promoting shows like that and seeing those come to life. That\u2019s been a really amazing experience to be part of.<\/p>\n

Nikhil & Jay<\/em> is a project that we\u2019re working on about South Asian and British cultures combined under one household. We worked with Triggerfish Animation and Netflix on Supa Team 4<\/em>, which is about four female teenage African superheroes. I also want to mention Super Sema<\/em>, an African animated kids\u2019 superhero franchise from an all-female studio, Kukua. We\u2019ll continue looking for shows with a broad spectrum of diverse backgrounds in the characters in front of the camera and those who worked on the shows.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ed Galton, CEO of CAKE, talks to World Screen Newsflash about the company\u2019s brand-building strategy.<\/p>\n","protected":false},"author":350,"featured_media":26782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[100,4821],"class_list":["post-26781","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cake","tag-ed-galton","pmpro-has-access"],"yoast_head":"\nQ&A: CAKE's Ed Galton - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/qa-cakes-ed-galton\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&A: CAKE's Ed Galton - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Ed Galton, CEO of CAKE, talks to World Screen Newsflash about the company\u2019s brand-building strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/qa-cakes-ed-galton\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-31T14:02:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T15:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/EdGalton-cake-124.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/qa-cakes-ed-galton\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/qa-cakes-ed-galton\/\",\"name\":\"Q&A: CAKE's Ed Galton - 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