{"id":26514,"date":"2024-01-04T11:21:22","date_gmt":"2024-01-04T16:21:22","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/"},"modified":"2024-01-18T11:25:58","modified_gmt":"2024-01-18T16:25:58","slug":"molang-gets-licensing-agent-in-the-u-k-ireland","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/","title":{"rendered":"Molang Gets Licensing Agent in the U.K. &amp; Ireland"},"content":{"rendered":"\r\n<p>bRAND-WARD has been appointed as the licensing agent for\u00a0<em>Molang<\/em>\u00a0in the U.K. and Ireland.<\/p>\r\n\r\n\r\n\r\n<p>The character of Molang has no nationality or age and is gender-neutral. The series promotes empathy, softness and joy as Molang cares for everyone and everything. bRAND-WARD\u2019s licensing efforts in the U.K. and Ireland will focus on products, services and retail destinations.<\/p>\r\n\r\n\r\n\r\n<p><em>Molang<\/em>\u00a0has 712 million views on YouTube Kids and 18 million on the adult YouTube channel. In 2023,\u00a0<em>Molang<\/em>\u00a0gained 821,000 TikTok followers and 335,000 Instagram followers.<\/p>\r\n\r\n\r\n\r\n<p><em>Molang<\/em>\u00a0began in 2010 as a doodle by Hye Ji Yoon, a Korean illustrator. In 2015, Millimages acquired the global rights to the brand and developed the series with French author Marie-Caroline Villand.<\/p>\r\n\r\n\r\n\r\n<p>Alexandra Algard-Mikanowski, licensing and merchandising director at Millimages, said: \u201cWith the endless appetite of Western consumers for cute-looking designed cultural icons and the critical need for empathy and kindness, the time is right for\u00a0<em>Molang<\/em>\u00a0to reach out to its fans in the U.K. and provide a bit of relief and community spirit. bRAND-WARD really understands\u00a0<em>Molang<\/em>\u2019s fundamental purpose of spreading kindness and will be an excellent advocate for the brand in this important market.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Jean-Philippe Randisi, founder of bRAND-WARD, added: \u201c<em>Molang<\/em>\u00a0stands for empathy, and empathy seems to be the most needed currency today. The world needs\u00a0<em>Molang<\/em>. It is no surprise if most fans of Molang are teens and young adults: the character is an antidote to the anxiety at coming of age in polarized societies. Molang is genderless and ageless but full of love and emotions.\u201d<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>bRAND-WARD has been appointed as the licensing agent for\u00a0Molang\u00a0in the U.K. and Ireland.<\/p>\n","protected":false},"author":1412,"featured_media":26683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[8925,4501,3111,1101,1102],"class_list":["post-26514","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alexandra-algard-mikanowski","tag-brand-ward","tag-jean-philippe-randisi","tag-millimages","tag-molang","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Molang Gets Licensing Agent in the U.K. &amp; Ireland - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molang Gets Licensing Agent in the U.K. &amp; Ireland - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"bRAND-WARD has been appointed as the licensing agent for\u00a0Molang\u00a0in the U.K. and Ireland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-04T16:21:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T16:25:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2024\/01\/Millimages-Molang-0124.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/\",\"name\":\"Molang Gets Licensing Agent in the U.K. &amp; Ireland - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2024-01-04T16:21:22+00:00\",\"dateModified\":\"2024-01-18T16:25:58+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/molang-gets-licensing-agent-in-the-u-k-ireland\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Molang Gets Licensing Agent in the U.K. &amp; Ireland\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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