{"id":26346,"date":"2023-12-07T09:00:42","date_gmt":"2023-12-07T14:00:42","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2023-12-07T12:36:42","modified_gmt":"2023-12-07T17:36:42","slug":"mattel-inks-licensing-deal-for-range-inspired-by-wednesday","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-range-inspired-by-wednesday\/","title":{"rendered":"Mattel Inks Licensing Deal for Wednesday Range"},"content":{"rendered":"<p>Mattel has signed a multiyear licensing deal with Amazon MGM Studios to create and sell co-branded dolls and collector sets inspired by MGM Television\u2019s <em>Wednesday<\/em>.<\/p>\n<p>In 2024, Mattel will release <em>Wednesday<\/em>-inspired dolls and collector sets through its Monster High and Little People Collector properties, respectively. They will be available through the <em>Wednesday<\/em> storefront on Amazon and other retailers.<\/p>\n<p><em>Wednesday<\/em>, streaming on Netflix, follows the misadventures of Wednesday Addams as she spends time as a student at Nevermore Academy, a unique boarding school deep in New England. The series marks the first time fans of The Addams Family have seen the character of Wednesday as a teenager. After its debut in November 2022, it became number one in 83 countries and became the number one most-watched English-language series of all time on Netflix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has signed a multiyear licensing deal with Amazon MGM Studios to create and sell co-branded dolls and collector sets inspired by MGM Television\u2019s Wednesday.<\/p>\n","protected":false},"author":1412,"featured_media":26347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[8828,578,8829,271,8830,2346,138,8393],"class_list":["post-26346","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-amazon-mgm-studios","tag-little-people","tag-little-people-collector","tag-mattel","tag-mgm-television","tag-monster-high","tag-netflix","tag-wednesday","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Inks Licensing Deal for Wednesday Range - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-range-inspired-by-wednesday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Inks Licensing Deal for Wednesday Range - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has signed a multiyear licensing deal with Amazon MGM Studios to create and sell co-branded dolls and collector sets inspired by MGM Television\u2019s Wednesday.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-range-inspired-by-wednesday\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T14:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T17:36:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Mattel-Wednesday-1223.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-range-inspired-by-wednesday\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-range-inspired-by-wednesday\/\",\"name\":\"Mattel Inks Licensing Deal for Wednesday Range - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-12-07T14:00:42+00:00\",\"dateModified\":\"2023-12-07T17:36:42+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-range-inspired-by-wednesday\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-range-inspired-by-wednesday\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-range-inspired-by-wednesday\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Inks Licensing Deal for Wednesday Range\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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