{"id":26318,"date":"2023-12-01T08:50:16","date_gmt":"2023-12-01T13:50:16","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2023-12-04T09:39:45","modified_gmt":"2023-12-04T14:39:45","slug":"dandelooos-emmanuele-petry-1123","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/dandelooos-emmanuele-petry-1123\/","title":{"rendered":"Dandelooo\u2019s Emmanu\u00e8le P\u00e9try"},"content":{"rendered":"

Dandelooo has been distributing and producing preschool series for many years, and its current catalog is packed with series such as\u00a0Ioguis<\/em>,\u00a0Billy the Cowboy Hamster<\/em>,\u00a0The Treehouse Stories<\/em>,\u00a0Hungry Bear Tales<\/em>\u00a0and so many more. Emmanu\u00e8le P\u00e9try, producer and head of distribution at Dandelooo, speaks to\u00a0TV Kids Weekly<\/em>\u00a0about what shows for the youngest viewers need to make an impact in today\u2019s crowded landscape.<\/p>\n

\"***Image***\"TV KIDS:<\/strong>\u00a0What does a preschool show need to stand out today, both for broadcasters and platforms and for audiences?
\nP\u00c9TRY:<\/strong>\u00a0It\u2019s the same old good ingredients, but even more so because kids are more sophisticated. You need humor; you need sensitivity. You absolutely need a good story. You need emotional stakes. More and more, kids are driven by things that matter to them. You need real characters, not clich\u00e9d characters, and stories about relationships.<\/p>\n

What the platforms and broadcasters [are asking] for is brand awareness. That drives me crazy because they only want to look at things that are well-known, but if we\u2019re all only delivering old stuff, it\u2019s pathetic. You need to have creativity. I\u2019m sick of people saying, Oh, I love your stuff, but I\u2019m looking for brands.<\/p>\n

TV KIDS:\u00a0<\/strong>It\u2019s frustrating.
\nP\u00c9TRY:<\/strong>\u00a0It\u2019s frustrating because it\u2019s an easy route. I keep on saying this, but it\u2019s true: Broadcasters are looking for \u201cMcDonald\u2019s.\u201d They just want to feed stuff to kids that is easy to chew on and that kids will [want], like sweets and grease. That\u2019s why we have to be careful of not just delivering what they\u2019re asking for, [but] being stubborn in what we\u2019re offering them. That\u2019s why I think humor and sensitivity are more important than anything else.<\/p>\n

TV KIDS:<\/strong>\u00a0How big of a role can preschool programming play in not only entertaining but also educating?
\nP\u00c9TRY:<\/strong>\u00a0It\u2019s huge. I\u2019m a very strong believer in edutainment and educational programming. I grew up with\u00a0Sesame Street<\/em>, and I was fascinated by\u00a0Sesame Street<\/em>\u00a0as a kid. I grew up in Boston from 4 to 10, so it was just the beginning of\u00a0Sesame Street<\/em>, and it was eye-opening for me. I still have the songs in my head.<\/p>\n

I truly believe that kids love to learn. For them, it\u2019s fun to learn. It\u2019s definitely a game. When I look at my grandchildren, I can say, Hey, let\u2019s play a game, and they\u2019re immediately up for it. As long as it\u2019s fun, learning is a game. It\u2019s only when you start going to school and you have homework that it becomes [boring].<\/p>\n

I cannot accept the fact that kids are watching TV just for entertainment. To me, it\u2019s such a waste of time, energy and money [to make something] just to make them go crazy. There\u2019s so much energy [being put into] the eyeballs watching a screen. You have to take advantage of that and feed them some takeaways. We have a project about yoga. The idea is to have comedy and intertwine yoga poses. When they have problems, they can resolve them with yoga poses. Almost all of the shows we\u2019re developing have an educational component. It\u2019s so important. Why do this job if you cannot feed in information?<\/p>\n

TV KIDS:<\/strong>\u00a0What are some themes you would like the preschool content you\u2019re producing and distributing to tackle?
\nP\u00c9TRY:<\/strong>\u00a0There is one theme that we haven\u2019t really been tackling yet that I think is really important. One of my projects is to think of how we could develop a show about resolving conflict. War in any sense of the word is everywhere. I\u2019m not talking about Ukraine, but in any kind of playground, kids are fighting with each other. More important than learning math and geography is how to listen to each other, hear each other\u2019s needs, hear each other\u2019s wounds and why they\u2019re there. [We have to] unplug the seeds of conflict. If kids start to learn that in animation, it can help them. [If] something [happens] that could build up into something huge, [they can] actually say, \u201cOK, I get it. I understand. This is what we\u2019re going to do.\u201d I think it\u2019s really crucial today to try to save humanity. It\u2019s a bit ambitious, but that\u2019s what I would like to do.<\/p>\n

TV KIDS:\u00a0<\/strong>How are you expanding diversity and inclusion in the preschool space, both on- and off-screen?
\nP\u00c9TRY:<\/strong>\u00a0It\u2019s not a problem at all for girls for parity. I\u2019m a female and I\u2019m surrounded by females, so it\u2019s something very natural for us to have girl leads and to have the same amount of girl and boy characters. I have to keep on reminding myself of other diversity: the color of skin, disabilities, non-binary [and other genders], etc. It\u2019s not something natural for us, so we have to keep on reminding ourselves to bring in some diversity, and not in a clich\u00e9 way. That\u2019s the most difficult part. Not just, hey, let\u2019s put a Black girl in there or let\u2019s put a kid in a wheelchair. That\u2019s like putting a sticker on. It has to be woven into the story. It\u2019s definitely something to work on.<\/p>\n

TV KIDS:<\/strong>\u00a0How has the proliferation of global SVODs, AVODs and FAST channels that cater specifically to kids impacted the market? What kinds of programming are these types of platforms looking for?
\nP\u00c9TRY:<\/strong>\u00a0I think the companies that are only looking for profit, are on the stock market and are looking for more and more subscribers are looking for \u201cMcDonald\u2019s food\u201d programming. They\u2019re looking for brands, action-adventure, sexy girls, because that\u2019s what drives the audience. Then you have all the smaller ones that are really looking for quality and not quantity and are trying to bring tools to children. They\u2019re looking for more original shows, shows that are more sophisticated.<\/p>\n

When I see kids on trains at 3 years old watching YouTube and horrible shows, it breaks my heart. It works; their parents are just trying to be free and not hear the kids scream. It\u2019s sad. I wish we could balance more and have more beautiful shows that are appetizing to kids. That\u2019s really my goal: to make shows that are sophisticated for a wider audience.<\/p>\n

The pubcasters, at least in Europe, are still fulfilling their role. In the U.S., it\u2019s tough, but there are some platforms like Kidstream that are really trying to make beautiful shows and build their audiences slowly.<\/p>\n

TV KIDS:<\/strong>\u00a0Are there any digital extensions that you employ when developing and distributing preschool properties?
\nP\u00c9TRY:<\/strong>\u00a0I cannot give you the name yet, but we are about to sign a deal with a company that is creating specific YouTube channels with some of our brands and building brands from some of our shows. That\u2019s going to be a really interesting experience in the coming year. They\u2019ve chosen\u00a0The Treehouse Stories<\/em>\u00a0and some of our [other] shows to build these franchises.<\/p>\n

Usually we don\u2019t have time to create digital. We distribute some shows that are not ours, like\u00a0Royals Next Door<\/em>, which is a really great show for older kids, 8 to 12. The producer in Spain, Pikkukala, and the director, Veronica [Lassenius], have been creating a lot of TikTok and YouTube bonuses. They\u2019re doing really well; I mean, thousands of followers. We use them in our distribution and offer these tools to broadcasters. But they did that themselves because they had all the material, all the footage, and then she had lots of ideas. The producer supplies that. Same with\u00a0Hungry Bear Tales<\/em>. The Czech Republic producer has been supplying us with really cool recipes and webisodes attached to the series. When the producers give them to us, we\u2019re really happy. But ourselves, we don\u2019t really do that yet except with this new deal coming up.<\/p>\n","protected":false},"excerpt":{"rendered":"

The producer and head of distribution discusses\u00a0what preschool shows need to make an impact in today\u2019s crowded landscape.<\/p>\n","protected":false},"author":1412,"featured_media":26319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[15,21],"tags":[4636,8805],"class_list":["post-26318","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-dandelooo","tag-emmanuele-petry","pmpro-has-access"],"yoast_head":"\nDandelooo\u2019s Emmanu\u00e8le P\u00e9try - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/dandelooos-emmanuele-petry-1123\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dandelooo\u2019s Emmanu\u00e8le P\u00e9try - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The producer and head of distribution discusses\u00a0what preschool shows need to make an impact in today\u2019s crowded landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/dandelooos-emmanuele-petry-1123\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-01T13:50:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T14:39:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Dandelooo-EmmanuelePetry-1123.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"764\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/dandelooos-emmanuele-petry-1123\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/dandelooos-emmanuele-petry-1123\/\",\"name\":\"Dandelooo\u2019s Emmanu\u00e8le P\u00e9try - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-12-01T13:50:16+00:00\",\"dateModified\":\"2023-12-04T14:39:45+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/dandelooos-emmanuele-petry-1123\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/dandelooos-emmanuele-petry-1123\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/dandelooos-emmanuele-petry-1123\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dandelooo\u2019s Emmanu\u00e8le P\u00e9try\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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