Sony Pictures Television\u2014Kids and global fashion brand Claire\u2019s have partnered to create a new series for \u201cGen Zalpha.\u201d<\/p>\n
The collaboration will expand on the Claire\u2019s global platform, which includes more than 2,750 stores, an original experience in the metaverse, over 18 million loyalty members and an e-commerce platform. Together with Sony Pictures Television\u2014Kids, Claire\u2019s will explore opportunities for merchandise and experiences tied to the new series.<\/p>\n
Claire\u2019s has been transforming into a lifestyle brand with a series of entertainment content over the past few years. CMedia, its exclusive production arm, launched in 2021 and has debuted proprietary content franchises, including Dear Claire<\/em>.<\/p>\n \u201cWe have an incredible opportunity to leverage Claire\u2019s relevance, impact and equity to build compelling content that appeals to Gen Zalpha,\u201d said Kristin Patrick, executive VP and chief marketing officer at Claire\u2019s. \u201cThis connection, combined with Sony Pictures Television, a true leader in the industry and expert in the space, will integrate Claire\u2019s branded programming into the lives of the most pivotal generations of today. In our ongoing dialogue with Gen Zalpha, they have told us they would love to see more content from us, and I am thrilled that we can partner with Sony Pictures Television to create this series to deepen our engagement and express the power of our brand in unique, new ways. We will partner to not only produce highly original programming and IP but also amplify the brand\u2019s global resonance and expand our consumer interaction through content that is socially immersive and shoppable entertainment.\u201d<\/p>\n Joe D\u2019Ambrosia, executive VP and general manager of Sony Pictures Television\u2014Kids, added, \u201cWe\u2019re excited to partner with Claire\u2019s; they bring a powerful \u2018loved-brand\u2019 legacy and massive loyal following of a highly engaged audience. They also bring a wealth of inspiration to fuel our creativity and the potential of what we can launch to excite this generation through the power of unique and immersive storytelling.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Sony Pictures Television\u2014Kids and global fashion brand Claire\u2019s have partnered to create a new series for \u201cGen Zalpha.\u201d<\/p>\n","protected":false},"author":1412,"featured_media":26253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[8732,8733,1089,8734,2005,7646],"class_list":["post-26252","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-claires","tag-cmedia","tag-joe-dambrosia","tag-kristin-patrick","tag-sony-pictures-television","tag-sony-pictures-television-kids","pmpro-has-access"],"yoast_head":"\n