{"id":26109,"date":"2023-10-15T11:35:47","date_gmt":"2023-10-15T15:35:47","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/"},"modified":"2023-10-15T11:46:03","modified_gmt":"2023-10-15T15:46:03","slug":"victoria-lozano-unveils-crayola-studios-strategy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/","title":{"rendered":"Victoria Lozano Unveils Crayola Studios Strategy"},"content":{"rendered":"

In a MIPJunior session today moderated by TV Kids<\/em>\u2019 Kristin Brzoznowski, Victoria Lozano, executive VP at Crayola, unveiled the vision for Crayola Studios, including its new production deal with 9 Story Media Group.<\/p>\n

\u201cThe question that I get asked most often is, Why is an arts and crafts company getting into entertainment?\u201d said Lozano in her opening presentation, noting that the company was founded 120 years ago on the belief \u201cthat creativity is a life skill. There\u2019s actually been an incredible amount of quantitative empirical research that has proven this.\u201d<\/p>\n

She continued: \u201cCreativity develops core workplace skills that are important for any career, predicts career achievement, boosts educational attainment and supports well-being. Creativity matters.\u201d<\/p>\n

Crayola is expanding into the entertainment space with Crayola Studios \u201cbecause kids need a champion,\u201d Lozano said. \u201cWho better than Crayola to really step up and advocate for this, to celebrate, to help parents nurture that creativity and to make a societal paradigm shift in how creativity is valued and nurtured?\u201d<\/p>\n

Crayola has long thought about its business through the lens of \u201c360-degree touchpoints brought to life through products, experiences and content. Whether it\u2019s products that we make or products that we partner with in terms of licensing or some creative cooperation; it could be retail partnerships, interactive experiences, social or digital content or educational programming. It is only natural that entertainment content plays a role in that mix. Crayola Studios was a natural extension of our strategy. Crayola Studios is based on wanting to create content that focuses on creative self-expression, that empowers kids, that helps them build their confidence.\u201d<\/p>\n

Following her introductory presentation, Lozano sat down for a Q&A with TV Kids<\/em>\u2019 executive editor, Kristin Brzoznowski. On the company\u2019s development slate, she noted: \u201cWe\u2019re building out a portfolio of projects that we would be proud of. That means across demos, genres and platforms.\u201d<\/p>\n

On the types of alliances the new venture is pursuing, Lozano noted: \u201cWe want to stay nimble and flexible. It is really about finding the right ideas and the right partnerships.\u201d<\/p>\n

The company\u2019s first project, The Alien Adventures of Finn Caspian<\/em>, is being developed with 9 Story Media Group and MiMO Studios. It is the first in a multi-project development deal with 9 Story. Co-developed projects will be produced and distributed by 9 Story, with Crayola managing the licensing and merchandising for the franchises.<\/p>\n

The new venture, while launching in a competitive, challenging landscape, has significant benefits given Crayola\u2019s heritage. \u201cWe have virtually universal awareness in a lot of markets around the world. We have incredibly high household penetration, and we have a relationship with the consumer. We are in a unique position to be able to create a much richer experience for kids and families when it comes to entertainment content.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In a MIPJunior session today moderated by TV Kids\u2019 Kristin Brzoznowski, Victoria Lozano, executive VP at Crayola, unveiled the vision for Crayola Studios, including its new production deal with 9 Story Media Group.<\/p>\n","protected":false},"author":290,"featured_media":26110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[221,8135,8136,8565,8137,8138],"class_list":["post-26109","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-9-story-media-group","tag-crayola","tag-crayola-studios","tag-mipjunior-2023","tag-the-alien-adventures-of-finn-caspian","tag-victoria-lozano","pmpro-has-access"],"yoast_head":"\nVictoria Lozano Unveils Crayola Studios Strategy - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victoria Lozano Unveils Crayola Studios Strategy - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"In a MIPJunior session today moderated by TV Kids\u2019 Kristin Brzoznowski, Victoria Lozano, executive VP at Crayola, unveiled the vision for Crayola Studios, including its new production deal with 9 Story Media Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-15T15:35:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-15T15:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/CrayolaSession-MIPJunior-1023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/\",\"name\":\"Victoria Lozano Unveils Crayola Studios Strategy - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-10-15T15:35:47+00:00\",\"dateModified\":\"2023-10-15T15:46:03+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/victoria-lozano-unveils-crayola-studios-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Victoria Lozano Unveils Crayola Studios Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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