{"id":25710,"date":"2023-08-31T09:37:55","date_gmt":"2023-08-31T13:37:55","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wbd-pacts-mvtv-boomerang-thailand\/"},"modified":"2023-08-31T13:20:54","modified_gmt":"2023-08-31T17:20:54","slug":"wbd-pacts-with-mvtv-for-boomerang-in-thailand","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wbd-pacts-with-mvtv-for-boomerang-in-thailand\/","title":{"rendered":"WBD Pacts with MVTV for Boomerang in Thailand"},"content":{"rendered":"<p>Warner Bros. Discovery and MVTV have sealed a new carriage arrangement for Boomerang in Thailand.<\/p>\n<p>The new alliance, effective September 1, will see MVTV taking on all local marketing, programming, ad sales and distribution activities for the kids&#8217; and family channel.<\/p>\n<p>Via a new licensing agreement with Warner Bros. Discovery, Boomerang will retain access to Cartoon Network and Warner Bros. Animation titles, including <em>The Powerpuff Girls<\/em>, <em>Justice League Action<\/em>, <em>Scooby-Doo<\/em>, <em>Teen Titans Go!<\/em>, <em>Ben 10<\/em>, <em>We Baby Bears<\/em>, <em>Batwheels<\/em> and <em>Bugs Bunny Builders<\/em>.<\/p>\n<p>Shonali Bedi, head of affiliate distribution and digital partnerships for Southeast Asia and Hong Kong at Warner Bros. Discovery, noted: \u201cMVTV is an experienced channel operator, and Boomerang will continue to build on its leadership position in the freesat space. Our deep library of animated content has proved to be a hit time and again for local audiences\u2014and with new titles constantly being added to the mix, it\u2019s a compelling entertainment offering for cartoon fans.\u201d<\/p>\n<p>Worawut Tavipvoradech, managing director of MVTV (Thailand), added: \u201cOur mission is to operate the channel as a gift for Thai kids. For the past decade, a generation of kids has grown up with Boomerang\u2014laughing along with their families to its unique sense of entertainment and brand of humor. We are looking forward to continuing this by offering a great viewing experience, organizing events and creating compelling opportunities for advertisers looking to reach a large and engaged audience base.\u201d<\/p>\n<p>Boomerang is Thailand\u2019s leading channel with kids 4 to 14 and ranks as the number one cable and satellite channel, reaching more than 13 million viewers every month.<\/p>\n<p>Warner Bros. Discovery\u2019s regional feeds for Cartoon Network and Cartoonito in Southeast Asia are unaffected, with these channels also available in Thailand on other major pay-TV platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warner Bros. Discovery and MVTV have sealed a new carriage arrangement for Boomerang in Thailand.<\/p>\n","protected":false},"author":290,"featured_media":25711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[811,8266,6485],"class_list":["post-25710","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-boomerang","tag-mvtv","tag-warner-bros-discovery","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WBD Pacts with MVTV for Boomerang in Thailand - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wbd-pacts-with-mvtv-for-boomerang-in-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WBD Pacts with MVTV for Boomerang in Thailand - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Warner Bros. 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