{"id":25695,"date":"2023-08-28T09:57:32","date_gmt":"2023-08-28T13:57:32","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/"},"modified":"2023-08-28T09:57:32","modified_gmt":"2023-08-28T13:57:32","slug":"toikido-names-pinata-smashlings-brand-ambassador","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/","title":{"rendered":"Toikido Names Pi\u00f1ata Smashlings Brand Ambassador"},"content":{"rendered":"<p>Toikido has named magician and influencer Sean Sotaridona, aka Sean Does Magic, as the global brand ambassador for its in-house IP <em>Pi\u00f1ata Smashlings<\/em>.<\/p>\n<p>Sotaridona now appears as an animated character in the <em>Pi\u00f1ata Smashlings<\/em> Roblox game for players to find and collect to unlock special rewards. He will also be featured in an animated short that is set to premiere in October.<\/p>\n<p>Toikido plans to grow the Pi\u00f1ata Smashlings brand with an animated series and a product line, including toys, collectibles, apparel and books.<\/p>\n<p>\u201cIn developing the <em>Pi\u00f1ata Smashlings<\/em> IP, we have worked hard to create both the Roblox game and product range simultaneously to enrich fan engagement and truly connect the online digital universe with the off-line physical world,\u201d said Darran Garnham, founder and CEO of Toikido. \u201cBy working collaboratively with Sean Does Magic, we are bringing a whole new dimension to the influencer\/brand relationship. Together, we have the exciting opportunity to promote <em>Pi\u00f1ata Smashlings<\/em> to his global audience from within the Roblox game as well as through animation, toys and other brand extensions to come.\u201d<\/p>\n<p>Sotaridona added, \u201cI am super excited to form this partnership with Toikido. Not only does it enable me to support a new and exciting brand in <em>Pi\u00f1ata Smashlings<\/em>, but being actively involved in the IP and development of the game is truly a unique opportunity. I have no doubt that my audience will love following this journey, and I look forward to engaging with them in digital form very soon in the Pi\u00f1ataverse.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toikido has named magician and influencer Sean Sotaridona, aka Sean Does Magic, as the global brand ambassador for its in-house IP Pi\u00f1ata Smashlings.<\/p>\n","protected":false},"author":1412,"featured_media":25696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[8071,5941,8250,8251,7589],"class_list":["post-25695","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-darran-garnham","tag-roblox","tag-sean-does-magic","tag-sean-sotaridona","tag-toikido","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toikido Names Pi\u00f1ata Smashlings Brand Ambassador - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toikido Names Pi\u00f1ata Smashlings Brand Ambassador - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Toikido has named magician and influencer Sean Sotaridona, aka Sean Does Magic, as the global brand ambassador for its in-house IP Pi\u00f1ata Smashlings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-28T13:57:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Toikido-PinataSmashlings-0823.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/\",\"name\":\"Toikido Names Pi\u00f1ata Smashlings Brand Ambassador - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-08-28T13:57:32+00:00\",\"dateModified\":\"2023-08-28T13:57:32+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/toikido-names-pinata-smashlings-brand-ambassador\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Toikido Names Pi\u00f1ata Smashlings Brand Ambassador\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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