{"id":25496,"date":"2023-07-18T09:42:35","date_gmt":"2023-07-18T13:42:35","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-mtv-clothing-collection\/"},"modified":"2023-07-18T09:42:35","modified_gmt":"2023-07-18T13:42:35","slug":"viacom18-consumer-products-inks-deal-for-mtv-clothing-collection","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-for-mtv-clothing-collection\/","title":{"rendered":"Viacom18 Consumer Products Inks Deal for MTV Clothing Collection"},"content":{"rendered":"<p>Viacom18 Consumer Products has signed a deal with Point Cove\u2014California Clothing Company for an exclusive MTV apparel collection for kids ages 3 to 14.<\/p>\n<p>With the theme of \u201cplay, pause, rewind,\u201d the collection features MTV imagery, bold graphics and bright colors. It will be available on the Ajio website and at over 500 Reliance retail stores, including Trends and Trends Junior, across India.<\/p>\n<p>\u201cWe are delighted to partner with Point Cove and introduce MTV\u2019s first-ever kids\u2019 collection in India,\u201d said Sachin Puntambekar, business head of consumer products at Viacom18. \u201cThis collaboration allows us to extend the magic of MTV to a younger generation. Together with Point Cove, we aim to give fans an exciting range of products that encapsulate the essence of MTV and express their fandom.&#8221;<\/p>\n<p>Nitin Sehgal, senior VP and chief merchandising officer at Reliance Retail, Fashion &amp; Lifestyle, added, \u201cWe are happy to launch our licensed collaboration range, MTV X POINT COVE. This enhances our licensing partnership with Viacom18 with a purpose to bring a differentiated assortment to customers. This curated and collaborated special edition is playful, vibrant and offers more than one reason to cheer for our fashion-seeking young audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom18 Consumer Products has signed a deal with Point Cove\u2014California Clothing Company for an exclusive MTV apparel collection for kids ages 3 to 14.<\/p>\n","protected":false},"author":1412,"featured_media":25497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[8060,8061,8062,8063,8017,8019,8064,8065,2213],"class_list":["post-25496","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ajio","tag-mtv","tag-nitin-sehgal","tag-point-cove-california-clothing-company","tag-reliance","tag-sachin-puntambekar","tag-trends","tag-trends-junior","tag-viacom18-consumer-products","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viacom18 Consumer Products Inks Deal for MTV Clothing Collection - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-for-mtv-clothing-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viacom18 Consumer Products Inks Deal for MTV Clothing Collection - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Viacom18 Consumer Products has signed a deal with Point Cove\u2014California Clothing Company for an exclusive MTV apparel collection for kids ages 3 to 14.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-for-mtv-clothing-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-18T13:42:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Viacom18ConsumerProducts-MTVPointCove-0723.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-for-mtv-clothing-collection\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-for-mtv-clothing-collection\/\",\"name\":\"Viacom18 Consumer Products Inks Deal for MTV Clothing Collection - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-07-18T13:42:35+00:00\",\"dateModified\":\"2023-07-18T13:42:35+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-for-mtv-clothing-collection\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-for-mtv-clothing-collection\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/viacom18-consumer-products-inks-deal-for-mtv-clothing-collection\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viacom18 Consumer Products Inks Deal for MTV Clothing Collection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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