{"id":25381,"date":"2023-06-22T10:04:43","date_gmt":"2023-06-22T14:04:43","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/10-shake-rebranding-nickelodeon\/"},"modified":"2023-06-22T10:04:43","modified_gmt":"2023-06-22T14:04:43","slug":"10-shake-rebranding-as-nickelodeon","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/10-shake-rebranding-as-nickelodeon\/","title":{"rendered":"10 Shake Rebranding as Nickelodeon"},"content":{"rendered":"

The Network 10-owned free-to-air multichannel 10 Shake is set to rebrand as Nickelodeon on August 1.<\/p>\n

After a long partnership in Australia with Foxtel, Nickelodeon content will move in-house within Paramount Australia and New Zealand\u2019s content portfolio across the free-to-air Nickelodeon channel, BVOD service 10 Play and SVOD service Paramount+.<\/p>\n

Nick Jr. titles will kick off the daytime slate on the newly rebranded channel, including shows such as PAW Patrol<\/em>, Blue\u2019s Clues & You!<\/em>, Baby Shark\u2019s Big Show!<\/em>, Santiago of the Seas<\/em>, Bubble Guppies<\/em> and Blaze and the Monster Machines<\/em>. The channel will also feature Bossy Bear<\/em> and season three of Ryan\u2019s Mystery Playdate<\/em> for their free-to-air debuts.<\/p>\n

In the afternoon, SpongeBob SquarePants<\/em>, The Loud House<\/em>, The Thundermans<\/em>, iCarly<\/em>, The Casagrandes<\/em> and Danger Force<\/em> will take over.<\/p>\n

The channel will also showcase new animated comedy series for the first time on free-to-air, including Middlemost Post<\/em>, The Smurfs<\/em>, Monster High<\/em> and Transformers: EarthSpark<\/em>.<\/p>\n

In the evenings, the Nickelodeon channel will transform into Nick@Nite, offering premium content for mature audiences such as The Graham Norton Show<\/em>, Gogglebox UK<\/em>, The Middle<\/em> and an assortment of movies from Paramount\u2019s library, including Mission Impossible<\/em>, Star Trek<\/em>, Sherlock Holmes<\/em> and Transformers<\/em>.<\/p>\n

\u201cAs the number-one entertainment brand for kids, Nickelodeon is home to the world\u2019s most beloved characters and stories for kids of all ages,\u201d said Jules Borkent, executive VP of kids and family for international markets at Paramount. \u201cWe are thrilled to bring our deep library of content direct to fans in Australia for free as we launch this new Nickelodeon channel.\u201d<\/p>\n

Daniel Monaghan, senior VP of content and programming at Paramount ANZ, added, \u201cFrom television programming and production around the world, to consumer products, digital, location-based experiences and events, gaming, publishing and feature films, Nickelodeon offers something for everyone, and now it is accessible to everyone on our free-to-air Nickelodeon channel.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Network 10-owned free-to-air multichannel 10 Shake is set to rebrand as Nickelodeon on August 1.<\/p>\n","protected":false},"author":1412,"featured_media":25382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[7914,5744,7915,4081,4202,96,6069,6661],"class_list":["post-25381","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-10-play","tag-10-shake","tag-daniel-monaghan","tag-jules-borkent","tag-network-10","tag-nickelodeon","tag-paramount","tag-paramount-australia-and-new-zealand","pmpro-has-access"],"yoast_head":"\n10 Shake Rebranding as Nickelodeon - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/10-shake-rebranding-as-nickelodeon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Shake Rebranding as Nickelodeon - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The Network 10-owned free-to-air multichannel 10 Shake is set to rebrand as Nickelodeon on August 1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/10-shake-rebranding-as-nickelodeon\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-22T14:04:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Network10-NickelodeonChannel-0623.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/10-shake-rebranding-as-nickelodeon\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/10-shake-rebranding-as-nickelodeon\/\",\"name\":\"10 Shake Rebranding as Nickelodeon - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-06-22T14:04:43+00:00\",\"dateModified\":\"2023-06-22T14:04:43+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/10-shake-rebranding-as-nickelodeon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/10-shake-rebranding-as-nickelodeon\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/10-shake-rebranding-as-nickelodeon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Shake Rebranding as Nickelodeon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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