BBC Studios Kids & Family has tapped ZDF Studios alum Katharina Pietzsch as VP of content sales, and Kelly Wood has been appointed to the newly created role of head of content strategy.<\/p>\n
Pietzsch will lead the sales and co-production strategy for the BBC Studios Kids & Family portfolio. Working closely with the content and production teams, she will manage priority accounts with responsibility for enhancing sales revenue and profit targets across co-productions, commissions and tape-sale activity globally.<\/p>\n
Pietzsch joins the division from ZDF Studios, where she was a Director in its Junior department.<\/p>\n
Wood will work closely with other BBC Studios Kids & Family leads to define global and local content strategies and rollout plans for its brands on BBC Studios global channels, third-party services and digital platforms to ensure each Kids & Family show achieves maximum reach with young audiences.<\/p>\n
Wood was previously editorial lead at Paramount Kids and Family UK and Ireland.<\/p>\n
Cecilia Persson, managing director of BBC Studios Kids & Family, said: \u201cI am delighted that Katharina and Kelly are bringing their considerable experience and insight to help us deliver our ambition to create high-quality content and build globally appealing brands that leave a lasting impression and have the power to make a difference to the lives of kids and their families everywhere.\u201d<\/p>\n
Pietzsch said: \u201cI\u2019m really excited to join BBC Studios Kids & Family at a key period of growth for the business. I greatly admire the BBC\u2019s globally-renowned, distinctive content and can\u2019t wait to start supporting the division\u2019s brands and helping them grow and develop internationally.\u201d<\/p>\n
Wood added: \u201cI\u2019m passionate about young audiences and developing new and innovative ways to reach them. I am so excited to be working with this incredibly creative team to help develop strategies which will create tomorrow\u2019s ground-breaking, impactful and cherished content.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
BBC Studios Kids & Family has tapped ZDF Studios alum Katharina Pietzsch as VP of content sales, and Kelly Wood has been appointed to the newly created role of head of content strategy.<\/p>\n","protected":false},"author":350,"featured_media":25306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6432,6526,7838],"class_list":["post-25305","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios-kids-family","tag-katharina-pietzsch","tag-kelly-wood","pmpro-has-access"],"yoast_head":"\n