{"id":25251,"date":"2023-06-07T08:24:42","date_gmt":"2023-06-07T12:24:42","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-moonbugs-success-story\/"},"modified":"2023-06-07T12:31:35","modified_gmt":"2023-06-07T16:31:35","slug":"andy-yeatman-nicolas-eglau-on-moonbugs-success-story","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-on-moonbugs-success-story\/","title":{"rendered":"Andy Yeatman & Nicolas Eglau on Moonbug\u2019s Success Story"},"content":{"rendered":"

TV Kids Summer Festival viewers heard from Nicolas Eglau and Andy Yeatman about Moonbug Entertainment\u2019s innovative approaches to content production and distribution as day one of the virtual summit came to a close.<\/p>\n

Eglau is the managing director for EMEA and AsiaPac, while Yeatman oversees the company\u2019s business in the Americas. In their joint keynote conversation with TV Kids<\/em>\u2019 Kristin Brzoznowski, which you can view here<\/a><\/strong>, they discussed working in the creator economy and what\u2019s driving the multiplatform success of shows like CoComelon<\/em>.<\/p>\n

\u201cOur goal is to become the world\u2019s most impactful kids\u2019 entertainment company,\u201d Yeatman said. \u201cOur whole business is set up around IP that has started, found and proven to have a big audience on a digital platform. With the emergence of digital platforms as the primary way kids discover and engage with content, the choices are almost limitless. In a world of infinite content but limited time, brands become even more important. We\u2019re taking this popular content that\u2019s found an audience on digital platforms and investing time, resources, skill and money, in building them into brands and franchises for kids and families all over the world. It\u2019s all about the audience. We\u2019re constantly testing new things. Does this new character resonate? Did this type of animation, this storyline resonate? The audience is our north star.\u201d<\/p>\n

Candle Media, founded by Kevin Mayer and Tom Staggs, shelled out $3 billion in cash and stock in late 2021 to take ownership of Moonbug Entertainment. \u201cOur strategy fit perfectly with Kevin and Tom\u2019s vision, which is to build creator-driven franchises that deliver content, commerce and experiences to specific audience segments,\u201d Yeatman explained. \u201cWith Candle Media and Blackstone behind us, we have the ability do almost anything we want, as long as it makes sense and makes sense for the audience.\u201d<\/p>\n

While each of the shows on the Moonbug slate is unique, Yeatman identified some of the common characteristics across the company\u2019s lineup. \u201cWe\u2019re constantly putting out new content. We\u2019re constantly looking at what the audience\u2019s reaction is, and then fine-tuning our content strategy and our creative strategy based on that. And then we\u2019re making shows for a global audience. We want our content to be accessible to that global audience. The fact that our content is available on the world\u2019s biggest, most accessible platform, YouTube, is critical. We also want to work with the premium platforms to make sure that our content is also there. The combination of that intense focus on what the audience wants and is looking for, their reaction to our shows and the accessibility help make our brands some of the most popular in the world with kids.\u201d<\/p>\n

Eglau added: \u201cWe try to find relatable moments for every child, whether in Brazil or France or Japan, like the first day at school.\u201d<\/p>\n

Brzoznowski asked Eglau and Yeatman about criticisms that some Moonbug shows may be overstimulating for preschoolers. \u201cSometimes people might have a hard time understanding the popularity of some of our shows,\u201d Yeatman said. \u201cWe take a lot of pride in our content being popular and engaging but also enriching. Every single episode has specific values, a specific life skill attached to it. We have educational consultants, curriculum consultants and development consultants. We\u2019re proud of the fact that it\u2019s engaging kids.\u201d<\/p>\n

On what Moonbug looks for in IP to take on, Eglau referenced the acquisition of Oddbods<\/em>, which the company saw as having franchise potential, quickly rolling out the Minibods<\/em> spin-off. Yeatman then listed some of the criteria the company looks for in brands. \u201cDoes it have an established audience base? It could be a popular YouTube show or a Roblox game. Does it have core values? Does it help kids laugh, learn and grow? Do we think we can help grow it substantially? Are there potential extensions for the show?\u201d<\/p>\n

On nurturing talent and IP, Eglau discussed the benefits of having a data analytics team. \u201cWe see how people are watching our content. We don\u2019t think data will replace creativity, but it\u2019s great input for our creative people. We look at an IP and see how we can make it even better, grow it and distribute it. We look at the distribution situation and add new players in certain markets. Then we can create and kickstart a consumer product and experience business. That\u2019s something we do with every IP.\u201d<\/p>\n

Ubiquitous availability underpins the approach to Moonbug content. \u201cEach IP we acquire or build is born on YouTube,\u201d Eglau said. \u201cThen we want to extend the distribution. We add it to premium platforms, streamers around the world and broadcasters. As we own every IP, we have the freedom to package the content and fulfill the needs of our clients. We\u2019re not big fans of windowing or exclusivity. If someone funds a big original, they need to have a chance to refinance that and have a certain period [of exclusivity], but even that show will eventually go to other streamers and broadcasters. We don\u2019t want to dictate to people or households how they watch our content. Our content is for every child, every family, and we try to be across all these platforms, and our content works on all these platforms, whether advertising-funded or subscription-funded.\u201d<\/p>\n

Moonbug has begun rolling out linear channels, Eglau noted, starting in Asia and then expanding to EMEA. In the U.S., meanwhile, the company has been rolling out FAST channels. \u201cWe\u2019re experimenting with different ways to get our brands out in that environment,\u201d Yeatman said.<\/p>\n","protected":false},"excerpt":{"rendered":"

TV Kids Summer Festival viewers heard from Nicolas Eglau and Andy Yeatman about Moonbug Entertainment\u2019s innovative approaches to content production and distribution as day one of the virtual summit came to a close.<\/p>\n","protected":false},"author":290,"featured_media":25252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2757,4888,7728,5973],"class_list":["post-25251","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-andy-yeatman","tag-moonbug-entertainment","tag-nicolas-eglau","tag-tv-kids-summer-festival","pmpro-has-access"],"yoast_head":"\nAndy Yeatman & Nicolas Eglau on Moonbug\u2019s Success Story - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-on-moonbugs-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andy Yeatman & Nicolas Eglau on Moonbug\u2019s Success Story - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"TV Kids Summer Festival viewers heard from Nicolas Eglau and Andy Yeatman about Moonbug Entertainment\u2019s innovative approaches to content production and distribution as day one of the virtual summit came to a close.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-on-moonbugs-success-story\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T12:24:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T16:31:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/2023-06-06-moonbug.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-on-moonbugs-success-story\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-on-moonbugs-success-story\/\",\"name\":\"Andy Yeatman & Nicolas Eglau on Moonbug\u2019s Success Story - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-06-07T12:24:42+00:00\",\"dateModified\":\"2023-06-07T16:31:35+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-on-moonbugs-success-story\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-on-moonbugs-success-story\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/andy-yeatman-nicolas-eglau-on-moonbugs-success-story\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Andy Yeatman & Nicolas Eglau on Moonbug\u2019s Success Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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