here<\/a><\/strong>.<\/p>\n\u201cWe have this huge slate that helps serve a global audience from preschoolers through adulthood,\u201d Davis said. \u201cAll these shows are filled with signature Disney qualities of magic and wonder, adventure and heart, with heroic characters that are relatable and reflective of the world that we live in and are truly guided by kindness and understanding, respect and optimism. Music is so integral to our storytelling. It\u2019s about creating stories and characters that encapsulate the best of Disney, forge deep emotional connections that stay with the hearts of our audiences for their entire lives.\u201d<\/p>\n
On determining the best platform to launch a show on, Davis noted, \u201cWe\u2019re able to meet our audiences wherever they are, whether it\u2019s linear, streaming, digital. There\u2019s very little overlap between viewers on these platforms. So we get to reach our broadest audiences. Now, whether something launches first on linear or streaming is based on the characteristics and circumstances of each of our titles. When I think about linear networks, we\u2019re looking for shows that are highly repeatable. They lean into comedies. We give an emphasis on all multi-cams and music always, and ultimately it\u2019s our volume play. When we\u2019re thinking about Disney+, the storytelling here always appeals to our broader audience and has that sort of premium wow factor. We tend to do more limited episodes, and depending on the story, we\u2019ll do an all-at-once drop or week-over-week cadence.\u201d<\/p>\n
As for different viewing patterns on linear versus streaming, Davis commented: \u201cWe\u2019ve never really had a hit show on one that wasn\u2019t a hit on another platform. That being said, though, our approach to launching a linear show is different. In our linear launches, we can lean into scheduling, stunting and on-air promotion to drive sampling and awareness. For Disney+, you have to be clever because it\u2019s really about the pure marketing of the title.\u201d<\/p>\n
Davis then discussed how Disney is extending its core franchises across multiple demographics. \u201cWe\u2019ve had great success with our Marvel and Lucasfilm partnerships. We\u2019ve focused primarily on preschool and kid audiences. We\u2019re providing these early entry points into these beloved franchises and characters. So very early in the process, we work closely to ensure that we combine their deep knowledge and expertise about the characters in their canon with our decades of experience in creating and engaging in trusted stories for kids.\u201d<\/p>\n
Davis then discussed how she and her teams have been driving diversity and inclusion across the Disney Branded Television slate. \u201cWe spend a lot of time thinking about the power of storytelling. Our focus at Disney Branded is to create entertainment that allows our audiences to see themselves authentically reflected in our magical and optimistic stories and characters. When people see themselves reflected in our stories, the stories of magic and wonder and adventure, that\u2019s powerful stuff.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Ayo Davis, the president of Disney Branded Television, told TV Kids Summer Festival viewers about what\u2019s guiding her teams\u2019 approaches to delivering content across the company\u2019s linear and streaming assets for kids.<\/p>\n","protected":false},"author":290,"featured_media":25248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5981,5750,5973],"class_list":["post-25247","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ayo-davis","tag-disney-branded-television","tag-tv-kids-summer-festival","pmpro-has-access"],"yoast_head":"\n
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