{"id":25206,"date":"2023-05-31T09:54:08","date_gmt":"2023-05-31T13:54:08","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/"},"modified":"2023-05-31T09:54:08","modified_gmt":"2023-05-31T13:54:08","slug":"wildbrain-cplg-expands-sonic-prime-licensing-program","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/","title":{"rendered":"WildBrain CPLG Expands Sonic Prime Licensing Program"},"content":{"rendered":"<p>WildBrain CPLG and SEGA have inked deals for cross-category licensing partnerships around the world for the Netflix series <em>Sonic Prime<\/em>.<\/p>\n<p>Among the new licensees are Aymax for bedding, towels, cushions and blankets in various Western European territories; Bioworld International for themed apparel and accessories in the U.K. and Ireland; and Fen for outdoor playsets, bicycles, swings and more in Turkey.<\/p>\n<p>Additional partners are Diramix for sticker albums, sticker packs, 3D stretchables and 3D toppers in Italy, San Marino, Vatican City and Canton Ticino; Artesania Cerd\u00e0 for backpacks, activity books, stationery and pencil cases in Andorra, Portugal, Spain and the U.K.; La Plume Dor\u00e9e for stationery and accessories in France; and Ravensburger for a set of toys and games in EMEA; and Play by Play for plush figures in Spain, Portugal, Andorra, Italy and Greece.<\/p>\n<p>These new licensees join previously announced partner PMI, which is developing a line of collectibles, mini figures, clip-on plush, stampers, games and more for a multi-territory launch in summer 2023.<\/p>\n<p>Maarten Weck, executive VP and managing director at WildBrain CPLG, said, \u201c<em>Sonic Prime<\/em> is an incredible example of what can happen when strong partners come together to supercharge a beloved, known IP with amazing new content. Sonic the Hedgehog has a massive and very passionate fanbase around the world, devoted to the \u2018blue blur.\u2019 It has been fantastic to watch the licensing program for <em>Sonic Prime<\/em> really take off in markets across the globe. Together with SEGA, with whom we already have a long-standing partnership on the classic Sonic the Hedgehog brand, we are committed to delivering many more new and creative ways for fans to engage with Sonic on- and offscreen. With more episodes of <em>Sonic Prime<\/em> coming this July to Netflix, we know this adventure has only just begun.\u201d<\/p>\n<p>\u201cSonic has always personified traits like collaboration and hard work, which is why the Sonic team continues to bring the brand into new avenues like our long-standing partnership with WildBrain,\u201d said Ivo Gerscovich, chief business and brand officer at SEGA of America. \u201cWith the success of<em> Sonic Prime<\/em>, the Sonic community continues to amaze us with their love and dedication, and we want to give back by creating exceptional merchandise to celebrate both Sonic and our fans.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WildBrain CPLG and SEGA have inked deals for cross-category licensing partnerships around the world for the Netflix series Sonic Prime.<\/p>\n","protected":false},"author":1412,"featured_media":25207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[7795,7090,138,4252,6659,5858,7619,5169],"class_list":["post-25206","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ivo-gerscovich","tag-maarten-weck","tag-netflix","tag-sega","tag-sega-of-america","tag-sonic-prime","tag-sonic-the-hedgehog","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain CPLG Expands Sonic Prime Licensing Program - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain CPLG Expands Sonic Prime Licensing Program - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"WildBrain CPLG and SEGA have inked deals for cross-category licensing partnerships around the world for the Netflix series Sonic Prime.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-31T13:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/WildBrainCPLG-SonicPrime-0523.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"524\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/\",\"name\":\"WildBrain CPLG Expands Sonic Prime Licensing Program - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-05-31T13:54:08+00:00\",\"dateModified\":\"2023-05-31T13:54:08+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain CPLG Expands Sonic Prime Licensing Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. She can be reached at jstalcup@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/jamiestalcup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WildBrain CPLG Expands Sonic Prime Licensing Program - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/","og_locale":"en_US","og_type":"article","og_title":"WildBrain CPLG Expands Sonic Prime Licensing Program - TVKIDS","og_description":"WildBrain CPLG and SEGA have inked deals for cross-category licensing partnerships around the world for the Netflix series Sonic Prime.","og_url":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/","og_site_name":"TVKIDS","article_published_time":"2023-05-31T13:54:08+00:00","og_image":[{"width":524,"height":280,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/WildBrainCPLG-SonicPrime-0523.jpg","type":"image\/jpeg"}],"author":"Jamie Stalcup","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jamie Stalcup","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/","url":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/","name":"WildBrain CPLG Expands Sonic Prime Licensing Program - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2023-05-31T13:54:08+00:00","dateModified":"2023-05-31T13:54:08+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-sonic-prime-licensing-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"WildBrain CPLG Expands Sonic Prime Licensing Program"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb","name":"Jamie Stalcup","description":"Jamie Stalcup is the executive editor of World Screen. She can be reached at jstalcup@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/jamiestalcup\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/25206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/1412"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=25206"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/25206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/25207"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=25206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=25206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=25206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}