{"id":25174,"date":"2023-05-23T10:06:41","date_gmt":"2023-05-23T14:06:41","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-strawberry-shortcake\/"},"modified":"2023-05-23T10:31:57","modified_gmt":"2023-05-23T14:31:57","slug":"wildbrain-scores-new-partnerships-for-strawberry-shortcake","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-for-strawberry-shortcake\/","title":{"rendered":"WildBrain Scores New Partnerships for Strawberry Shortcake"},"content":{"rendered":"

As WildBrain gears up to the launch of\u00a0Strawberry Shortcake: Berry in the Big City<\/em> season three in July, it has signed on a slew of new partners across distribution, licensing and promotions.<\/p>\n

New distribution deals see season one of the series heading to Pluto TV in the U.S. and Canada, Showmax in Africa and Kanopy in the U.S. and both seasons one and two going to TFOUMAX and MYTF1 in France and MiniMini+ in Poland.<\/p>\n

Portugal\u2019s CANAL Panda acquired seasons one through three, as well as the four upcoming CG-animated seasonal specials. TVNZ (New Zealand) and MiniMini+ (Poland) also picked up the new specials.<\/p>\n

Berry in the Big City<\/em> and the seasonal specials are produced by WildBrain\u2019s Vancouver animation studio with showrunner Michael Vogel (My Little Pony: Friendship is Magic<\/em>).<\/p>\n

WildBrain CPLG has secured a wave of new global licensing partnerships for the classic Strawberry Shortcake brand, including with Funko for its iconic pop figures, A Leading Role for costume apparel and accessories, SkinnyDip for phone cases and Diamond Art Club for craft projects. Existing partner Dolls Kill has also launched a second themed collection and expanded to include homewares alongside apparel and accessories.<\/p>\n

In the U.S., WildBrain CPLG signed on Hunnideux for character-inspired makeup palettes; Little Bird Bamboo for matching \u201cmommy and me\u201d sets and infant and toddler apparel; Goose Creek Candles for strawberry-scented candles; Hot Topic for a direct-to-retail collection spanning apparel, accessories, beauty and footwear; and an expansion of a current deal with Centric to now include beauty. Recently, Loungefly launched a collection of scented bags and accessories at SXSW, and American Girl debuted Strawberry Shortcake doll accessories for the \u201980s Courtney doll in the U.S. and Canada. In Australia, Peter Alexander launched a sleepwear collection.<\/p>\n

WildBrain\u2019s in-house franchise team also inked new partnerships and activations in the U.S., including with Color Me Mine for a paint-your-own pottery studio experience; CAMP, a family experience company; and Dana\u2019s Bakery, Sunkist Growers, Crofter\u2019s Organic, Chuao Chocolatier and Lula\u2019s Garden. Also, Sprinkle Pop debuted Strawberry Shortcake baking decorations and Fla-Vor-Ice launched a promotion for their freezer pops.<\/p>\n

\u201cWe\u2019ve seen incredible growth in the Strawberry Shortcake fandom this year, with this iconic character continuing to capture the hearts of audiences young and old around the world,\u201d said Elizabeth Litten Miller, VP of franchise strategy at WildBrain. \u201cAs we harness WildBrain\u2019s 360-degree approach to brand-building across content creation, audience engagement and global licensing, the soaring popularity of the world of Strawberry Shortcake has generated not only new content deals, but a whole new wave of licensing opportunities and innovative activations. We\u2019re thrilled that partners and fans are embracing Strawberry Shortcake to celebrate her message of diversity, creativity and friendship in so many imaginative and inspiring ways.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As WildBrain gears up to the launch of\u00a0Strawberry Shortcake: Berry in the Big City season three in July, it has signed on a slew of new partners across distribution, licensing and promotions.<\/p>\n","protected":false},"author":1412,"featured_media":25175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6165,7741,1257,6380,1156,5169],"class_list":["post-25174","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-berry-in-the-big-city","tag-elizabeth-litten-miller","tag-strawberry-shortcake","tag-strawberry-shortcake-berry-in-the-big-city","tag-wildbrain","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"\nWildBrain Scores New Partnerships for Strawberry Shortcake - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-for-strawberry-shortcake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain Scores New Partnerships for Strawberry Shortcake - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"As WildBrain gears up to the launch of\u00a0Strawberry Shortcake: Berry in the Big City season three in July, it has signed on a slew of new partners across distribution, licensing and promotions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-for-strawberry-shortcake\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-23T14:06:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T14:31:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/WildBrain-StrawberryShortcakeBerryintheBigCity-0523.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-for-strawberry-shortcake\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-for-strawberry-shortcake\/\",\"name\":\"WildBrain Scores New Partnerships for Strawberry Shortcake - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-05-23T14:06:41+00:00\",\"dateModified\":\"2023-05-23T14:31:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-for-strawberry-shortcake\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-for-strawberry-shortcake\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-scores-new-partnerships-for-strawberry-shortcake\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain Scores New Partnerships for Strawberry Shortcake\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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