{"id":25113,"date":"2023-05-10T09:38:30","date_gmt":"2023-05-10T13:38:30","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/nickelodeon-unveils-new-brand-campaign-identity\/"},"modified":"2023-05-10T09:38:30","modified_gmt":"2023-05-10T13:38:30","slug":"nickelodeon-unveils-new-brand-campaign-identity","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/nickelodeon-unveils-new-brand-campaign-identity\/","title":{"rendered":"Nickelodeon Unveils New Brand Campaign &amp; Identity"},"content":{"rendered":"<p>Nickelodeon has unveiled a new brand campaign and identity featuring a reimagined Splat logo and beloved characters with a modern feel.<\/p>\n<p>The Portal to Fun launch campaign includes five mixed media brand films that show the Splat as a gateway to surprising experiences, each including Easter eggs. It will continue throughout the summer before Nickelodeon brings Portal to Fun experiences to schools around the U.S.<\/p>\n<p>Also, a new lineup featuring Nick\u2019s IP will debut throughout the year. To highlight the brand\u2019s commitment to introducing its audience to new animation, the company has enlisted six U.S. and international animation houses that used the new branding to demonstrate Nick\u2019s energy through the lens of iconic characters from <em>SpongeBob SquarePants<\/em>, <em>Teenage Mutant Ninja Turtles<\/em>, <em>PAW Patrol<\/em>, <em>Blue\u2019s Clues<\/em>, <em>Baby Shark<\/em>, <em>The Loud House<\/em> and <em>Monster High<\/em>.<\/p>\n<p>The rebrand will roll out internationally in the U.K. in July, followed by Latin America and other markets throughout the rest of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nickelodeon has unveiled a new brand campaign and identity featuring a reimagined Splat logo and beloved characters with a modern feel.<\/p>\n","protected":false},"author":1412,"featured_media":25114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[96,7706],"class_list":["post-25113","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nickelodeon","tag-splat","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nickelodeon Unveils New Brand Campaign &amp; 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