{"id":25074,"date":"2023-05-04T09:07:05","date_gmt":"2023-05-04T13:07:05","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/new-licensing-partnership-daniel-tigers-neighborhood\/"},"modified":"2023-05-04T09:07:05","modified_gmt":"2023-05-04T13:07:05","slug":"new-licensing-partnership-for-daniel-tigers-neighborhood","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensing-partnership-for-daniel-tigers-neighborhood\/","title":{"rendered":"New Licensing Partnership for Daniel Tiger\u2019s Neighborhood"},"content":{"rendered":"<p>9 Story Brands and Fred Rogers Productions have signed a licensing partnership with the children\u2019s outdoor company carter joey for <em>Daniel Tiger\u2019s Neighborhood<\/em>.<\/p>\n<p>Rights include children\u2019s outdoor backpacks, patch packs and adventure blankets within the U.S. and Canada. The first <em>Daniel Tiger<\/em> products from carter joey will launch later this year and will include a Sling Pack backpack and a patch pack that correlates with episodes of the series.<\/p>\n<p>\u201cWe are thrilled to partner with carter joey, an exciting new startup on a mission to inspire families to be intentional with their time and be active, not busy,\u201d said Kyra Halperin, co-VP of consumer products for 9 Story. \u201ccarter joey will help families play-out the learning themes of the series in their own backyards and bring the important themes to life off-screen.\u201d<\/p>\n<p>&#8220;We are delighted to have the honor of partnering with such a well-established and wholesome brand like <em>Daniel Tiger<\/em>,&#8221; said carter joey Co-Founder Damon Claus. &#8220;There is great synergy between how <em>Daniel Tiger&#8217;s Neighborhood<\/em> teaches children valuable life lessons and how carter joey encourages the same audience to be adventurous in their approach to learning.&#8221;<\/p>\n<p>&#8220;We are excited to work with a fellow like-minded, Pittsburgh-based brand to bring <em>Daniel Tiger<\/em> to children and families in a new way,&#8221; said Matt Shiels, VP of business and legal affairs at Fred Rogers Productions. &#8220;Daniel and his friends model fun and adventure outdoors, and carter joey is a natural partner to bring that element to life.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>9 Story Brands and Fred Rogers Productions have signed a licensing partnership with the children\u2019s outdoor company carter joey for Daniel Tiger\u2019s Neighborhood.<\/p>\n","protected":false},"author":350,"featured_media":25075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3681,128,3658],"class_list":["post-25074","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-9-story-brands","tag-daniel-tigers-neighborhood","tag-fred-rogers-productions","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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