{"id":25029,"date":"2023-04-25T09:00:44","date_gmt":"2023-04-25T13:00:44","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2023-04-25T09:15:02","modified_gmt":"2023-04-25T13:15:02","slug":"new-hasbro-toys-games-for-mattel-brands","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-hasbro-toys-games-for-mattel-brands\/","title":{"rendered":"New Hasbro Toys &amp; Games for Mattel Brands"},"content":{"rendered":"<p>Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.<\/p>\n<p>The two companies have formed the collaboration in anticipation of the summer releases of <em>Transformers: Rise of the Beasts<\/em> from Paramount and <em>Barbie<\/em> from Warner Bros. Barbie-branded Monopoly is set to debut this fall, as is Transformers-branded UNO.<\/p>\n<p>Transformers-branded Hot Wheels vehicles are also in the pipeline, with a debut set for early 2024.<\/p>\n<p>\u201cWe are excited to pair some of the most popular brands together for the first time,\u201d said Nick Karamanos, senior VP of entertainment partnerships at Mattel. \u201cThis collaboration features world-class IP, celebrates the timeless appeal of these brands and creates unique play opportunities for fans.\u201d<\/p>\n<p>\u201cWith the major theatrical releases of the Transformers and Barbie movies in summer 2023, we\u2019re excited to bring brand-new play experiences to fans, families and movie and toy lovers all around the world,\u201d said Casey Collins, president of global licensed consumer products and business development. \u201cWorking with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.<\/p>\n","protected":false},"author":1412,"featured_media":25030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1149,3901,166,2968,271,7635,7636,109,7637],"class_list":["post-25029","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-barbie","tag-casey-collins","tag-hasbro","tag-hot-wheels","tag-mattel","tag-monopoly","tag-nick-karamanos","tag-transformers","tag-uno","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Hasbro Toys &amp; 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