Mattel and Gap have partnered for new apparel inspired by Mattel\u2019s portfolio of brands, beginning with a Barbie collection releasing on May 23.<\/p>\n
The Barbie collection will include an offering of tees, skirts, logo hoodies, denim, button-downs, accessories and pet apparel. Additional Gap and Mattel collaborations will be unveiled later this year, including clothing based on Hot Wheels.<\/p>\n
Beginning May 23, the Barbie collection will become available on the Gap website and in select Gap stores, with select styles offered through Mattel Creations.<\/p>\n
\u201cWe are excited to partner with Gap to combine Mattel\u2019s iconic brand portfolio with Gap\u2019s signature products,\u201d said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. \u201cWe look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.\u201d<\/p>\n
\u201cGap\u2019s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun,\u201d said Christopher Goble, head of merchandising at Gap. \u201cEach launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can\u2019t wait for people around the world to create memories with Gap x Mattel.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Mattel and Gap have partnered for new apparel inspired by Mattel\u2019s portfolio of brands, beginning with a Barbie collection releasing on May 23.<\/p>\n","protected":false},"author":1412,"featured_media":25020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1149,7625,7626,2968,7412,271],"class_list":["post-25012","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-barbie","tag-christopher-goble","tag-gap","tag-hot-wheels","tag-josh-silverman","tag-mattel","pmpro-has-access"],"yoast_head":"\n