{"id":24806,"date":"2023-03-10T08:30:09","date_gmt":"2023-03-10T13:30:09","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2023-03-10T08:45:02","modified_gmt":"2023-03-10T13:45:02","slug":"the-decision-makers-buyers-talk-content-strategies","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/the-decision-makers-buyers-talk-content-strategies\/","title":{"rendered":"The Decision-Makers: Buyers Talk Content Strategies"},"content":{"rendered":"<p style=\"font-weight: 400\">In a lively panel discussion moderated by <em>TV Kids<\/em>\u2019 Kristin Brzoznowski, Sky Kids\u2019 Lucy Murphy, Paramount UK &amp; Ireland\u2019s Louise Bucknole, TFO\u2019s Marianne Lambert and Future Today\u2019s David Di Lorenzo articulate their acquisition strategies.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"6322177829112\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p style=\"font-weight: 400\">Murphy serves as director of kids\u2019 content for Sky in the U.K. and Ireland. Lambert is the director of acquisitions and co-productions at the Canadian French-language channel TFO. Bucknole is the general manager of kids and family at Paramount Global UK &amp; Ireland. Di Lorenzo serves as senior VP of kids and family for Future Today, the parent company of the HappyKids streaming service.<\/p>\n<p style=\"font-weight: 400\">The discussion touches on the role of acquisitions on the channels and platforms these executives oversee, brand values and directives guiding their programming decisions, current content wish lists, rights exclusivity and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a lively panel discussion moderated by TV Kids\u2019 Kristin Brzoznowski, Sky Kids\u2019 Lucy Murphy, Paramount UK &amp; Ireland\u2019s Louise Bucknole, TFO\u2019s Marianne Lambert and Future Today\u2019s David Di Lorenzo articulate their acquisition strategies.<\/p>\n","protected":false},"author":1,"featured_media":24807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[899,419,7147,4677,7148,7432,976,1888],"class_list":["post-24806","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-david-di-lorenzo","tag-future-today","tag-louise-bucknole","tag-lucy-murphy","tag-marianne-lambert","tag-paramount-uk-ireland","tag-sky-kids","tag-tfo","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Decision-Makers: Buyers Talk Content Strategies - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/the-decision-makers-buyers-talk-content-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Decision-Makers: Buyers Talk Content Strategies - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"In a lively panel discussion moderated by TV Kids\u2019 Kristin Brzoznowski, Sky Kids\u2019 Lucy Murphy, Paramount UK &amp; 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