{"id":24772,"date":"2023-03-03T09:21:55","date_gmt":"2023-03-03T14:21:55","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/img-adds-angry-birds-publishing-rights\/"},"modified":"2023-03-03T09:21:55","modified_gmt":"2023-03-03T14:21:55","slug":"img-adds-angry-birds-publishing-rights","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/img-adds-angry-birds-publishing-rights\/","title":{"rendered":"IMG Adds Angry Birds Publishing Rights"},"content":{"rendered":"<p>IMG has expanded its agreement with Rovio Entertainment to become the exclusive publishing agent for the popular mobile game franchise Angry Birds.<\/p>\n<p>With the enhanced partnership, this is the first time the Angry Birds brand\u2019s consumer products and location-based entertainment licensing and publishing rights will be consolidated under one global agency.<\/p>\n<p>IMG will look to expand the franchise\u2019s current publishing program, which includes regional deals with Penguin Children\u2019s Puffin and Nordic publishing house Storytel, with new global and regional deals for books, comic books, audiobooks and activity books featuring the brand\u2019s characters.<\/p>\n<p>Ahead of Angry Birds\u2019 15th anniversary in 2024, the two companies are also working together to expand the brand\u2019s location-based experiences.<\/p>\n<p>\u201cWe are excited to expand our partnership with IMG to include Angry Birds\u2019 publishing rights,\u201d said Hanna Valkeap\u00e4\u00e4-Nokkala, head of brand licensing at Rovio Entertainment. \u201cDuring the last few years, we have built a great relationship with the agency, and with them having an in-depth understanding of the brand and our vision, it comes as a natural step for IMG to also represent publishing for Angry Birds. Furthermore, with more than 25 offices around the world, we are confident that IMG is the perfect partner to help drive the global expansion and growth of our publishing program.\u201d<\/p>\n<p>Adam Steel, senior licensing director at IMG, added: \u201cEver since we joined forces in 2020, Angry Birds has been one of our most exciting partners, and we\u2019re delighted to have helped them build a robust and diverse licensing program that reflects the game\u2019s playful DNA. We look forward to utilizing our global network and expertise to deliver a range of creative and engaging publishing products and experiences for this incredible brand and its fans.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMG has expanded its agreement with Rovio Entertainment to become the exclusive publishing agent for the popular mobile game franchise Angry Birds.<\/p>\n","protected":false},"author":350,"featured_media":24773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[292,1983,942],"class_list":["post-24772","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-angry-birds","tag-img","tag-rovio-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMG Adds Angry Birds Publishing Rights - 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