{"id":24682,"date":"2023-02-14T09:26:11","date_gmt":"2023-02-14T14:26:11","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-relaunching-barney-franchise\/"},"modified":"2023-02-14T09:26:11","modified_gmt":"2023-02-14T14:26:11","slug":"mattel-relaunching-barney-franchise","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-relaunching-barney-franchise\/","title":{"rendered":"Mattel Relaunching Barney Franchise"},"content":{"rendered":"<p>Mattel is bringing back the iconic <em>Barney<\/em> franchise, with a brand-new animated series set to debut globally in 2024.<\/p>\n<p>Mattel\u2019s revitalization of the brand will span television, film and YouTube content as well as music and a full range of kids\u2019 products, including toys, books, clothing and more.<\/p>\n<p>Apparel and accessories for adult fans, featuring classic <em>Barney<\/em>, are also in development.<\/p>\n<p>Created for preschool kids, the series will feature the purple dinosaur and friends, introducing new audiences to the world of <em>Barney<\/em> through music-filled adventures centered on love, community and encouragement.<\/p>\n<p>The series will be produced by Corus Entertainment\u2019s Nelvana and executive produced by Fred Soulie and Christopher Keenan for Mattel Television and by Colin Bohm and Pam Westman for Nelvana.<\/p>\n<p>\u201c<em>Barney<\/em>\u2019s message of love and kindness has stood the test of time,\u201d said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. \u201cWe will tap into the nostalgia of the generations who grew up with <em>Barney<\/em>, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.\u201d<\/p>\n<p>\u201cIn creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it,\u201d said Soulie, senior VP and general manager of Mattel Television. \u201cWith our modern take on <em>Barney<\/em>, we hope to inspire the next generation to listen, care and dream big. We think that parents, many of whom will fondly remember the original <em>Barney<\/em> from their own childhoods, will love the show, too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel is bringing back the iconic Barney franchise, with a brand-new animated series set to debut globally in 2024.<\/p>\n","protected":false},"author":350,"featured_media":24683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5020,271,397],"class_list":["post-24682","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-barney","tag-mattel","tag-nelvana","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Relaunching Barney Franchise - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-relaunching-barney-franchise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Relaunching Barney Franchise - 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