here<\/a>.<\/strong><\/p>\n\u201c\u2018Educational\u2019 is very broad now because it\u2019s almost in every show,\u201d said P\u00e9try-Sirvin, partner and producer at Dandelooo. \u201cEven in shows that are \u2018commercial,\u2019 so to speak, there is a social-emotional, educational part in it; I think we are over this era when people just wanted to entertain kids. Everybody has realized that the eyeballs are not just there to bring in money or to be a babysitter. We have a mission with children. We have to help them. We have to help the world. What is striking is that it\u2019s woven into the series, and it\u2019s not just on public broadcasters anymore. Almost every day, there are requests for educational programming for all ages. And you don\u2019t need to hide it as much as before.\u201d<\/p>\n
Viselman, the founder of The itsy bitsy Entertainment Company, which works on MeteoHeroes<\/em>with Mondo TV, noted: \u201cWe have to make sure now that we\u2019re all woke to diversity and that we have everything represented. We can\u2019t have a girl who likes pink because if we do that, suddenly, it\u2019s sexist. If we have a girl who is about beauty instead of being a warrior, then the show is not going to get picked up. We have to have a boy interested in pink and a girl wanting to slay dragons. But I do ultimately think it comes down to money. Cause marketing has become such an issue. It\u2019s no longer satisfactory for your kid to just be happy. Now we need your kid to be happy, learn something and be a better person.\u201d<\/p>\nZarka, the president of distribution, syndication and live action at Toonz Media Group, added that reinforcing a message of \u201cthe future is in their hands\u201d is critical.<\/p>\n
\u201cIt\u2019s empowerment,\u201d P\u00e9try-Sirvin added. \u201cIt\u2019s exciting to give kids the tools to change things.\u201d<\/p>\n
Brzoznowski asked the panelists how the demand for edutainment has extended beyond the remit of pubcasters.<\/p>\n
\u201cIt was the mandate of just public television, but it has trickled beyond that because everyone\u2019s trying to differentiate themselves and save the world,\u201d Viselman noted. \u201cWe\u2019re quite determined to be on public television because a good housekeeping seal is attached to it. A show like this, which is becoming more of a movement than a series, requires that kind of nursing and courtship that you get on a public television station versus on a streaming service that doesn\u2019t necessarily have the same ability to nurture and help you grow your audience for a series.\u201d<\/p>\n
P\u00e9try-Sirvin added: \u201cThe public broadcasters are also creating their educational systems, so in a way, it alleviates the pressure they had to put educational programming on their channels. They\u2019re putting the educational side on VOD. The VOD revolution has changed things a lot. Private services are high-end for parents trying to push their kids to be the saviors of the world or the elite of the world, subscribing much money to these monthly fees to get educational programming for all ages. You can learn history, geography or philosophy on these specific educational programs, which I don\u2019t think would have worked years ago.\u201d<\/p>\n
Covid was a catalyst, Zarka added, \u201cwhere suddenly the broadcasters rediscovered an educational mission and realized that this mission was well-accepted by the families and the parents. It allows the network and us as producers to work differently.\u201d<\/p>\n
Viselman noted, \u201cWe need to encourage kids to use their imaginations and creativity to problem-solve and understand a different way of learning. Yes, you have to be able to do reading, writing and arithmetic. But what\u2019s equally or probably more important in this generation is that we are creating things that allow kids to become innovators in the future, shape their brains to be more creative and imaginative, and see what isn\u2019t there.\u201d<\/p>\n
The discussion then moved to how these core lessons can be incorporated without being didactic.<\/p>\n
\u201cComedy is the number one vehicle,\u201d P\u00e9try-Sirvin said. \u201cIf you start teaching them and being preachy, they walk away immediately. As soon as you get the fun or jokes\u2026[they] don\u2019t think they\u2019re learning. If you talk about subjects that are core to their lives, they get engaged with talking about themselves.\u201d<\/p>\n
\u201cEducation is a wide world,\u201d said Zarka. \u201cChildren are spending 7 to 10 hours a day at school. When they come home and watch a program, they want to get entertained. We\u2019re not there to point to the education as this is educational. I think our mission is not to be educational\u2014it is to participate in this change for the future.\u201d<\/p>\n
Viselman noted, \u201cWe\u2019re in the business of engagement, and whatever it takes to engage our audience, that\u2019s our job. Humor tends to be the throughline for any demographic. Also, with an issue like climate change, kids are so desperate for information, they\u2019re being bombarded daily on every screen in their lives of another natural disaster that\u2019s happening. Many adults don\u2019t know how to communicate with their kids about the serious subject matter and think it\u2019s not really affecting their lives. But these kids are desperate for that kind of information. We chose to use humor and interpersonal relationships to engage our audience. But we still give them the information that they\u2019re looking for.\u201d<\/p>\n
The conversation later addressed the need for ancillary materials to continue learning engagement outside of the show. \u201cI don\u2019t think you necessarily need to have the whole 360 on digital, etc., but sometimes just having very smart booklets can do the magic,\u201d P\u00e9try-Sirvin said.<\/p>\n
\u201cWe are starting to explore how metaverses can be a solution to create educational elements\u2014not strongly educational, but let\u2019s say edutainment,\u201d Zarka said.<\/p>\n
\u201cI\u2019m one of the few TV producers that want kids to not watch TV,\u201d Viselman said. \u201cI want them to take the experience they saw on the screen, and then I want them to turn the screen off and live that experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Dandelooo\u2019s Emmanu\u00e8le P\u00e9try-Sirvin, Toonz Media Group\u2019s Bruno Zarka and The itsy bitsy Entertainment Company\u2019s Kenn Viselman delivered lessons on successfully incorporating curricula and important social themes in kids\u2019 content at the TV Kids Festival today.<\/p>\n","protected":false},"author":290,"featured_media":24667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[878,4636,5297,6429,6496,1763,5723],"class_list":["post-24666","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bruno-zarka","tag-dandelooo","tag-emmanuele-petry-sirvin","tag-kenn-viselman","tag-the-itsy-bitsy-entertainment-company","tag-toonz-media-group","tag-tv-kids-festival","pmpro-has-access"],"yoast_head":"\n
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