{"id":24466,"date":"2023-01-20T09:48:23","date_gmt":"2023-01-20T14:48:23","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/study-sees-gains-adspend-kids-content\/"},"modified":"2023-01-23T09:46:34","modified_gmt":"2023-01-23T14:46:34","slug":"study-sees-gains-in-adspend-on-kids-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/study-sees-gains-in-adspend-on-kids-content\/","title":{"rendered":"Study Sees Gains in Adspend on Kids’ Content"},"content":{"rendered":"

Advertising spending on children\u2019s content in the U.S. rose by almost 50 percent last year, according to MediaRadar.<\/p>\n

Per the advertising intelligence and sales platform, adspend promoting children\u2019s products and services rose to more than $1.6 billion in 2022. Of that, 70 percent was on digital channels, including streaming, and 29 percent on traditional TV. In 2021, spend was more than $1.1 billion, with 54 percent on digital and 41 percent on TV.<\/p>\n

\u201cThis is a growth category,\u201d said Todd Krizelman, CEO of MediaRadar. \u201cEven as other verticals have seen a pullback in spend, investments in children\u2019s content and from children\u2019s brands have grown substantially year-over-year\u2014particularly in digital.\u201d<\/p>\n

Vikrant Mathur, co-founder of the AVOD service HappyKids, noted, \u201cBecause children\u2019s content is subject to the Children\u2019s Online Privacy Protection Act (COPPA), brands buy kids\u2019 inventory directly, so they know exactly where their ads run, on what shows, what times, even what position in the ad pods. Kids\u2019 content also offers a brand-safe and suitable environment for messaging, making it great for top advertisers.\u201d<\/p>\n

About half of the spend was to promote toys and games, with retail, apparel, personal care and consumer electronics as other key categories.<\/p>\n

\u201cOur data reveals that a wider variety of brands are investing in this space,\u201d added Krizelman. \u201cIt\u2019s not just toys and games. Savvier advertisers understand that many parents are watching programs or engaging content with their kids, creating an opportunity to reach a wider audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising spending on children\u2019s content in the U.S. rose by almost 50 percent last year, according to MediaRadar.<\/p>\n","protected":false},"author":290,"featured_media":24467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[78,21],"tags":[5874,7145],"class_list":["post-24466","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-happykids","tag-mediaradar","pmpro-has-access"],"yoast_head":"\nStudy Sees Gains in Adspend on Kids' Content - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/study-sees-gains-in-adspend-on-kids-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Sees Gains in Adspend on Kids' Content - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Advertising spending on children\u2019s content in the U.S. rose by almost 50 percent last year, according to MediaRadar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/study-sees-gains-in-adspend-on-kids-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-20T14:48:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T14:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Mediaradar-kidsads-123.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/study-sees-gains-in-adspend-on-kids-content\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/study-sees-gains-in-adspend-on-kids-content\/\",\"name\":\"Study Sees Gains in Adspend on Kids' Content - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2023-01-20T14:48:23+00:00\",\"dateModified\":\"2023-01-23T14:46:34+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/study-sees-gains-in-adspend-on-kids-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/study-sees-gains-in-adspend-on-kids-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/study-sees-gains-in-adspend-on-kids-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Study Sees Gains in Adspend on Kids’ Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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