{"id":24194,"date":"2022-11-18T09:00:09","date_gmt":"2022-11-18T14:00:09","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2022-11-18T09:45:58","modified_gmt":"2022-11-18T14:45:58","slug":"disney-branded-tv-extends-deal-with-craig-gerber","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/disney-branded-tv-extends-deal-with-craig-gerber\/","title":{"rendered":"Disney Branded TV Extends Deal with Craig Gerber"},"content":{"rendered":"<p>Disney Branded Television has extended its overall development deal with Emmy Award winner Craig Gerber, creator of <em>Sofia the First<\/em>, <em>Elena of Avalor<\/em> and <em>Firebuds<\/em>.<\/p>\n<p>Under the extended agreement, Gerber is developing a <em>Sofia the First<\/em> spin-off series set in Royal Prep Academy, a school for princes and princesses. It is his second series in development for Disney Branded TV through his production banner, Electric Emu.<\/p>\n<p>Gerber also has a previously announced series in development at Disney with Kris Wimberly (<em>Elena of Avalor<\/em>, <em>Firebuds<\/em>) about a time-traveling treasure hunter who recovers lost family treasures. The series is created by Wimberly and will be executive produced by both Wimberly and Gerber.<\/p>\n<p>Alyssa Sapire, senior VP of development, series and strategy at Disney Junior, said, \u201cCraig\u2019s commitment to representing diverse characters and stories with messages of compassion, leadership and resilience is a throughline in his career. His ability to tell entertaining, heartfelt and meaningful stories that resonate with both children and adults alike is unmatched, and I look forward to continuing our partnership for many, many years to come.\u201d<\/p>\n<p>Gerber said, \u201cI am excited to be continuing my creative partnership with both Alyssa and Disney Branded Television. Together, we have produced three meaningful, diverse shows, and I am looking forward to broadening the scope of our collaboration while also championing new voices. It&#8217;s particularly thrilling to return to the enchanted world of <em>Sofia the First<\/em>, where it all began ten years ago, and create a follow-up series that is just as magical.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disney Branded Television has extended its overall development deal with Emmy Award winner Craig Gerber, creator of Sofia the First, Elena of Avalor and Firebuds.<\/p>\n","protected":false},"author":1412,"featured_media":24195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5355,1558,5750,1559,6835,2474],"class_list":["post-24194","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alyssa-sapire","tag-craig-gerber","tag-disney-branded-television","tag-elena-of-avalor","tag-firebuds","tag-sofia-the-first","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney Branded TV Extends Deal with Craig Gerber - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/disney-branded-tv-extends-deal-with-craig-gerber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney Branded TV Extends Deal with Craig Gerber - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Disney Branded Television has extended its overall development deal with Emmy Award winner Craig Gerber, creator of Sofia the First, Elena of Avalor and Firebuds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/disney-branded-tv-extends-deal-with-craig-gerber\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-18T14:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T14:45:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/DisneyBrandedTelevision-CraigGerber-1122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/disney-branded-tv-extends-deal-with-craig-gerber\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/disney-branded-tv-extends-deal-with-craig-gerber\/\",\"name\":\"Disney Branded TV Extends Deal with Craig Gerber - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-11-18T14:00:09+00:00\",\"dateModified\":\"2022-11-18T14:45:58+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/disney-branded-tv-extends-deal-with-craig-gerber\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/disney-branded-tv-extends-deal-with-craig-gerber\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/disney-branded-tv-extends-deal-with-craig-gerber\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Disney Branded TV Extends Deal with Craig Gerber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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